HT Media updates production with ppi Media software

HT Media puts workflow on a new technological footing

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Hindustan Times 2 November 2021
Hindustan Times 2 November 2021

HT Media is one of India’s leading media companies which publishes the Hindustan Times in English with a combined countrywide circulation of about 1.6 million copies and other broadsheets including the Hindi daily Hindustan and the financial daily Mint and several magazines. The Delhi-headquartered company is now embarking on a comprehensive overhaul of its production and editorial solutions infrastructure to enhance and optimize its media production using ppi Media’s software solutions. A current version of QuarkXPress for editing editorial content will also be integrated into ppi Media’s production workflow.

Similar to several other larger publications and publishers in India, Hindustan Times uses ppi Media’s integrated solutions to produce daily newspapers, including the central planning component PlanPag, and AdMan to manage ad production and additional elements. All the components are currently working together seamlessly as part of a comprehensive production workflow. However, many of the software solutions installed are being replaced by the latest product versions as part of a shift by the Hindustan Times to a current Long Term Support Release (LTSR) from ppi Media, for providing a state-of-the-art technological foundation going forward.

Within the framework of the Long Term Support Releases, the ppi Media solutions provide clients with regular, extensive technological and functional innovations, with a fixed update and support schedule for the integrated product versions to ensure a secure production environment. In addition to the update to a current LTSR, ppi Media is also integrating a new editor to design ads, and a workflow for magazine production at HT Media.

Integration of QuarkXPress into the ppi workflow

Along with InDesign, QuarkXPress is often a crucial production tool for publishers in India in terms of layout and editing. For the first time, ppi Media’s XML interface will be integrated into the current QuarkXPress versions so that HT Media can implement QuarkXPress in ppi Media’s established production workflow to guarantee a structured exchange of data.

Kapil Arora Group head of Publishing Services at Hindustan Times Photo HT Media
Kapil Arora Group head of Publishing Services at Hindustan Times Photo HT Media

Group head of Publishing Services at Hindustan Times, Kapil Arora, states, “We are delighted to be working with ppi Media to place our production environment on a new technological footing. The deep integration of the workflow components and ppi’s highly client-oriented service are vitally important to us. So we can already look back over many years of successful cooperation.”

“Our solutions are deeply integrated into InDesign in various ways, but QuarkXPress also plays a central role in the newsroom, particularly in India. Therefore, not only are we delighted that HT Media has chosen ppi solutions for a comprehensive update, but this project is also taking us a step towards deeper integration of QuarkXPress with ppi Media solutions,” says Dr Hauke Berndt, CEO of ppi Media.

Based on a press release from ppi Media on 2 November 2021.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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