Rheinische Post introduces AdSelf from ppi Media

Photo credit: ppimedia

Rheinische Post, the daily newspaper with the highest circulation in the German Rhineland, is following in the footsteps of other publishers and media companies such as Verlag Nürnberger Presse and VRM by using AdSelf to introduce special, simplified advertising workflows for funeral homes.

AdSelf is a self-service ad portal developed by ppi Media that media companies can use to target both companies and individuals. AdSelf makes it incredibly easy for users to book classified ads for print media. The publisher’s partner companies will be able to integrate the portal into their existing processes.

Special adjustments for funeral homes

Rheinische Post will be introducing the AdSelf portal exclusively for funeral homes at first. ppi Media has made various adjustments and developments to facilitate this application. For example, billing options have been streamlined to significantly simplify processes for publishers, undertakers and their end customers. The agency commission can be viewed separately by undertakers at any time, and the integration of the Stylo editor for creating and editing ads has also been improved. For example, the editor always displays the height of an advertisement in millimeters as it expands, and ad designs can be uploaded and downloaded in PDF format.

These are just some of the adjustments that have made advertising workflows significantly more efficient and convenient for Rheinische Post and its B2B customers in the funeral sector. “We are delighted that ppi Media has customized the AdSelf portal for a targeted group of B2B customers at Rheinische Post”, says project manager Sonja Reitemeier. “The new portal has already gone down very well with our customers. We used to receive most of our orders via email and had to make manual adjustments, but our processes are now automated and much simpler”.

In the future, Rheinische Post plans to transfer the new AdSelf advertising workflow for funeral homes to the General-Anzeiger Bonn and other daily newspapers in the publishing group.


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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