Rheinische Post introduces AdSelf from ppi Media

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Rheinische
Photo credit: ppimedia

Rheinische Post, the daily newspaper with the highest circulation in the German Rhineland, is following in the footsteps of other publishers and media companies such as Verlag Nürnberger Presse and VRM by using AdSelf to introduce special, simplified advertising workflows for funeral homes.

AdSelf is a self-service ad portal developed by ppi Media that media companies can use to target both companies and individuals. AdSelf makes it incredibly easy for users to book classified ads for print media. The publisher’s partner companies will be able to integrate the portal into their existing processes.

Special adjustments for funeral homes

Rheinische Post will be introducing the AdSelf portal exclusively for funeral homes at first. ppi Media has made various adjustments and developments to facilitate this application. For example, billing options have been streamlined to significantly simplify processes for publishers, undertakers and their end customers. The agency commission can be viewed separately by undertakers at any time, and the integration of the Stylo editor for creating and editing ads has also been improved. For example, the editor always displays the height of an advertisement in millimeters as it expands, and ad designs can be uploaded and downloaded in PDF format.

These are just some of the adjustments that have made advertising workflows significantly more efficient and convenient for Rheinische Post and its B2B customers in the funeral sector. “We are delighted that ppi Media has customized the AdSelf portal for a targeted group of B2B customers at Rheinische Post”, says project manager Sonja Reitemeier. “The new portal has already gone down very well with our customers. We used to receive most of our orders via email and had to make manual adjustments, but our processes are now automated and much simpler”.

In the future, Rheinische Post plans to transfer the new AdSelf advertising workflow for funeral homes to the General-Anzeiger Bonn and other daily newspapers in the publishing group.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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