Rheinische Post, the daily newspaper with the highest circulation in the German Rhineland, is following in the footsteps of other publishers and media companies such as Verlag Nürnberger Presse and VRM by using AdSelf to introduce special, simplified advertising workflows for funeral homes.
AdSelf is a self-service ad portal developed by ppi Media that media companies can use to target both companies and individuals. AdSelf makes it incredibly easy for users to book classified ads for print media. The publisher’s partner companies will be able to integrate the portal into their existing processes.
Special adjustments for funeral homes
Rheinische Post will be introducing the AdSelf portal exclusively for funeral homes at first. ppi Media has made various adjustments and developments to facilitate this application. For example, billing options have been streamlined to significantly simplify processes for publishers, undertakers and their end customers. The agency commission can be viewed separately by undertakers at any time, and the integration of the Stylo editor for creating and editing ads has also been improved. For example, the editor always displays the height of an advertisement in millimeters as it expands, and ad designs can be uploaded and downloaded in PDF format.
These are just some of the adjustments that have made advertising workflows significantly more efficient and convenient for Rheinische Post and its B2B customers in the funeral sector. “We are delighted that ppi Media has customized the AdSelf portal for a targeted group of B2B customers at Rheinische Post”, says project manager Sonja Reitemeier. “The new portal has already gone down very well with our customers. We used to receive most of our orders via email and had to make manual adjustments, but our processes are now automated and much simpler”.
In the future, Rheinische Post plans to transfer the new AdSelf advertising workflow for funeral homes to the General-Anzeiger Bonn and other daily newspapers in the publishing group.
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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The agency commission can be viewed separately by undertakers at any time, and the integration of the Stylo editor for creating and editing ads has also been improved. For example, the editor always displays the height of an advertisement in millimeters as it expands, and ad designs can be uploaded and downloaded in PDF format.
