Weser-Kurier to use ppi Media’s ad solutions

AdMan and AdX are two solution for digital and print ads

ppi Media
WESER-KURIER produced from end to end with Content-X. photo ppi media

As part of the consolidation of IT systems and processes with the Nordwest-Zeitung Oldenburg, the Weser-Kurier has decided to introduce two ad solutions developed by ppi Media, AdMan and AdX, for the production and scheduling of its ads in 2022.

The publisher of the Nordwest-Zeitung Oldenburg (Nordwest Mediengruppe) and the
publisher of the Weser-Kurier (Bremer Tageszeitungen AG) have been working
with MSP Medien Systempartner for several years to coordinate their processes in
various business areas. As part of the alignment of their SAP systems, Bremer
Tageszeitungen AG is now introducing two solutions that are already being used by
the Nordwest-Zeitung for print and digital ads – AdMan and AdX.

AdMan enables a continuous ad workflow, harmonizes ad production across differ-
ent locations and integrates all standard editors and DTP systems. In Bremen and Oldenburg, the special focus is on ensuring the seamless integration of external
typesetting service providers. AdMan is an efficient and user-friendly ad solution with
various features such as web-based customer proofreading workflows. AdX is an ad
scheduling solution that facilitates automated, cross-media ad workflows, enables the simple planning of complex ad campaigns and provides an interface to commercial systems.

Tim Greve, managing director of MSP Medien Systempartner, says, “ppi Media is one of our most important technology partners when it comes to automating our production workflows. ppi solutions are always integrated quickly and efficiently into our existing production environments”.

Christian Wagner, head of IT at Bremer Tageszeitungen AG, adds, “The new solutions enable us to create efficient and transparent ad workflows in all areas. That’s how we can offer our advertising customers the best possible service in digital and print”.

The Weser-Kurier in Bremen is also using ppi Media’s content-X editorial system.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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