Weser-Kurier to use ppi Media’s ad solutions

AdMan and AdX are two solution for digital and print ads

ppi Media
WESER-KURIER produced from end to end with Content-X. photo ppi media

As part of the consolidation of IT systems and processes with the Nordwest-Zeitung Oldenburg, the Weser-Kurier has decided to introduce two ad solutions developed by ppi Media, AdMan and AdX, for the production and scheduling of its ads in 2022.

The publisher of the Nordwest-Zeitung Oldenburg (Nordwest Mediengruppe) and the
publisher of the Weser-Kurier (Bremer Tageszeitungen AG) have been working
with MSP Medien Systempartner for several years to coordinate their processes in
various business areas. As part of the alignment of their SAP systems, Bremer
Tageszeitungen AG is now introducing two solutions that are already being used by
the Nordwest-Zeitung for print and digital ads – AdMan and AdX.

AdMan enables a continuous ad workflow, harmonizes ad production across differ-
ent locations and integrates all standard editors and DTP systems. In Bremen and Oldenburg, the special focus is on ensuring the seamless integration of external
typesetting service providers. AdMan is an efficient and user-friendly ad solution with
various features such as web-based customer proofreading workflows. AdX is an ad
scheduling solution that facilitates automated, cross-media ad workflows, enables the simple planning of complex ad campaigns and provides an interface to commercial systems.

Tim Greve, managing director of MSP Medien Systempartner, says, “ppi Media is one of our most important technology partners when it comes to automating our production workflows. ppi solutions are always integrated quickly and efficiently into our existing production environments”.

Christian Wagner, head of IT at Bremer Tageszeitungen AG, adds, “The new solutions enable us to create efficient and transparent ad workflows in all areas. That’s how we can offer our advertising customers the best possible service in digital and print”.

The Weser-Kurier in Bremen is also using ppi Media’s content-X editorial system.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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