Weser-Kurier to use ppi Media’s ad solutions

AdMan and AdX are two solution for digital and print ads

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ppi Media
WESER-KURIER produced from end to end with Content-X. photo ppi media

As part of the consolidation of IT systems and processes with the Nordwest-Zeitung Oldenburg, the Weser-Kurier has decided to introduce two ad solutions developed by ppi Media, AdMan and AdX, for the production and scheduling of its ads in 2022.

The publisher of the Nordwest-Zeitung Oldenburg (Nordwest Mediengruppe) and the
publisher of the Weser-Kurier (Bremer Tageszeitungen AG) have been working
with MSP Medien Systempartner for several years to coordinate their processes in
various business areas. As part of the alignment of their SAP systems, Bremer
Tageszeitungen AG is now introducing two solutions that are already being used by
the Nordwest-Zeitung for print and digital ads – AdMan and AdX.

AdMan enables a continuous ad workflow, harmonizes ad production across differ-
ent locations and integrates all standard editors and DTP systems. In Bremen and Oldenburg, the special focus is on ensuring the seamless integration of external
typesetting service providers. AdMan is an efficient and user-friendly ad solution with
various features such as web-based customer proofreading workflows. AdX is an ad
scheduling solution that facilitates automated, cross-media ad workflows, enables the simple planning of complex ad campaigns and provides an interface to commercial systems.

Tim Greve, managing director of MSP Medien Systempartner, says, “ppi Media is one of our most important technology partners when it comes to automating our production workflows. ppi solutions are always integrated quickly and efficiently into our existing production environments”.

Christian Wagner, head of IT at Bremer Tageszeitungen AG, adds, “The new solutions enable us to create efficient and transparent ad workflows in all areas. That’s how we can offer our advertising customers the best possible service in digital and print”.

The Weser-Kurier in Bremen is also using ppi Media’s content-X editorial system.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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