DiWiSH elects Dr Hauke Berndt as first chairman

Association aims to promote expansion of technology SMEs

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DiWiSH
s part of the board elections on 20 October 2020, Dr Hauke Berndt, chief executive officer of ppi Media, was appointed as the first chairman of Digital Wirtschaft Schleswig- Holstein (DiWiSH), the central network of the IT, media and design industries in North Germany.

Digital Wirtschaft Schleswig- Holstein (DiWiSH) is an industry network that brings together SMEs (Small and medium-sized enterprises) from the digital economy between the North and Baltic Seas. The association aims to strengthen Schleswig-Holstein’s capacity and image as a technological region and promote the establishment and expansion of SMEs in the technology sector to create more jobs there.

DiWiSH held its general meeting on 20 October this year – for the first time in a completely virtual environment. Dr Hauke Berndt was elected as the new first chairman by the 50 members in attendance; he succeeded Lars Müller, chief executive officer of wigital GmbH, who left his role on the same evening.

The digital economy is an important sector that is driving digitization in Schleswig- Holstein. With 250 members, DiWiSH is the largest industry network of SMEs in the IT, media and design industries between the North and Baltic Seas and a strong voice for our industry. I look forward to developing this position over the next few years,” says Hauke Berndt.

In addition to Hauke Berndt, the DiWiSH board includes Professor Dr Doris Weßels from Kiel University of Applied Sciences and other representatives of companies and universities in Schleswig-Holstein.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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