Sprylab integrates ppi Media’s tohoop module in Purple DS Hub

Purple DS Hub enables WordPress CMS to InDesign print pages

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Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia
Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia

Two of the most innovative technology partners for international media companies, ppi Media and SPRYLAB, have joined forces in an exciting partnership. In the future, the Berlin-based company SPRYLAB will add a highly efficient print workflow to its digital publishing platform, Purple DS Hub, by integrating the tohoop publishing module designed by ppi Media.

tohoop is a web-to-print solution developed by ppi Media that enables InDesign to be seamlessly integrated into a WCMS. This allows print publications to be efficiently created from WordPress or other digital platforms, transforming the WCMS editor into a central content creation tool for all publishing channels. tohoop is also a smart reverse publishing solution for publishing houses and corporate publishers thanks to features such as the intelligent translation of formatting from the WCMS to InDesign.

This makes tohoop the ideal interface to complement the existing features of SPRYLAB’s Purple DS Hub. The multi-channel CMS enables content to be created for websites, social media and other digital channels in a simple and centralized process – and now with reliable print integration thanks to tohoop.

“We’re delighted to be working with SPRYLAB. By integrating tohoop in the Purple DS Hub as a solution that enables the highly efficient print integration of digital workflows, we have an excellent opportunity to make the advantages of our solution available to even more publishers. As a technology partner for the world’s leading media companies in Europe, the USA and Asia, we have over 35 years of experience in print production. As a result, we can also enable the most sophisticated print integration for digital publishing workflows,” says Matthias Fischer, Sales director of ppi Media GmbH.

Kevin Kallenbach, head of Sales at SPRYLAB, adds, “Purple DS Hub in combination with the tohoop web-to-print solution is the perfect way for publishers to distribute content on absolutely every channel – simply and efficiently for online and print. They no longer have to write different texts – they just have to create one piece of content for all publication channels, which is then automatically adapted depending on the medium. This is what optimal and contemporary multi-channel publishing should be like. We’re pleased to have integrated ppi Media’s tohoop solution as an additional print channel – we’re looking forward to working with our partner in the future.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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