Sprylab integrates ppi Media’s tohoop module in Purple DS Hub

Purple DS Hub enables WordPress CMS to InDesign print pages

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Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia
Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia

Two of the most innovative technology partners for international media companies, ppi Media and SPRYLAB, have joined forces in an exciting partnership. In the future, the Berlin-based company SPRYLAB will add a highly efficient print workflow to its digital publishing platform, Purple DS Hub, by integrating the tohoop publishing module designed by ppi Media.

tohoop is a web-to-print solution developed by ppi Media that enables InDesign to be seamlessly integrated into a WCMS. This allows print publications to be efficiently created from WordPress or other digital platforms, transforming the WCMS editor into a central content creation tool for all publishing channels. tohoop is also a smart reverse publishing solution for publishing houses and corporate publishers thanks to features such as the intelligent translation of formatting from the WCMS to InDesign.

This makes tohoop the ideal interface to complement the existing features of SPRYLAB’s Purple DS Hub. The multi-channel CMS enables content to be created for websites, social media and other digital channels in a simple and centralized process – and now with reliable print integration thanks to tohoop.

“We’re delighted to be working with SPRYLAB. By integrating tohoop in the Purple DS Hub as a solution that enables the highly efficient print integration of digital workflows, we have an excellent opportunity to make the advantages of our solution available to even more publishers. As a technology partner for the world’s leading media companies in Europe, the USA and Asia, we have over 35 years of experience in print production. As a result, we can also enable the most sophisticated print integration for digital publishing workflows,” says Matthias Fischer, Sales director of ppi Media GmbH.

Kevin Kallenbach, head of Sales at SPRYLAB, adds, “Purple DS Hub in combination with the tohoop web-to-print solution is the perfect way for publishers to distribute content on absolutely every channel – simply and efficiently for online and print. They no longer have to write different texts – they just have to create one piece of content for all publication channels, which is then automatically adapted depending on the medium. This is what optimal and contemporary multi-channel publishing should be like. We’re pleased to have integrated ppi Media’s tohoop solution as an additional print channel – we’re looking forward to working with our partner in the future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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