Sprylab integrates ppi Media’s tohoop module in Purple DS Hub

Purple DS Hub enables WordPress CMS to InDesign print pages

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Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia
Sprylab in Berlin has integrated ppi Media's tohoop module for Wordpress CMS users to easily generate print pages Image ppiMedia

Two of the most innovative technology partners for international media companies, ppi Media and SPRYLAB, have joined forces in an exciting partnership. In the future, the Berlin-based company SPRYLAB will add a highly efficient print workflow to its digital publishing platform, Purple DS Hub, by integrating the tohoop publishing module designed by ppi Media.

tohoop is a web-to-print solution developed by ppi Media that enables InDesign to be seamlessly integrated into a WCMS. This allows print publications to be efficiently created from WordPress or other digital platforms, transforming the WCMS editor into a central content creation tool for all publishing channels. tohoop is also a smart reverse publishing solution for publishing houses and corporate publishers thanks to features such as the intelligent translation of formatting from the WCMS to InDesign.

This makes tohoop the ideal interface to complement the existing features of SPRYLAB’s Purple DS Hub. The multi-channel CMS enables content to be created for websites, social media and other digital channels in a simple and centralized process – and now with reliable print integration thanks to tohoop.

“We’re delighted to be working with SPRYLAB. By integrating tohoop in the Purple DS Hub as a solution that enables the highly efficient print integration of digital workflows, we have an excellent opportunity to make the advantages of our solution available to even more publishers. As a technology partner for the world’s leading media companies in Europe, the USA and Asia, we have over 35 years of experience in print production. As a result, we can also enable the most sophisticated print integration for digital publishing workflows,” says Matthias Fischer, Sales director of ppi Media GmbH.

Kevin Kallenbach, head of Sales at SPRYLAB, adds, “Purple DS Hub in combination with the tohoop web-to-print solution is the perfect way for publishers to distribute content on absolutely every channel – simply and efficiently for online and print. They no longer have to write different texts – they just have to create one piece of content for all publication channels, which is then automatically adapted depending on the medium. This is what optimal and contemporary multi-channel publishing should be like. We’re pleased to have integrated ppi Media’s tohoop solution as an additional print channel – we’re looking forward to working with our partner in the future.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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