Umpire Technologies’ perspective on Media Expo 2021

Be at peace, be happy and grow your business

Umpire Technologies
Mitesh Purohit and Sumit Gupta, founder, Umpire Technologies standing at their company's stall at Media Expo 2021. photo IPP

Founded by Sumit Gupta and Mitesh Purohit, Delhi-based Umpire Technologies’ mantra is simple – delivering innovative technologies and solid after-sales support. With their extensive expertise in the laser, CNC, and CAD-CAM industries, rather than providing single products or machines, the company provides solutions that can connect ideas to manufacturing applications. It seeks to deliver and execute practical solutions that enhance industrial automation, and which are adaptable for a wide range of applications.

At the Media Expo in Greater NoidaIndian Printer and Publisher, asked the two owners a couple of questions about the exhibition and the machines that they showcased there. Purohit commented, “Umpire Technologies participates every year and as the show was stopped for two years by the pandemic, we are now back at the same pace as in the earlier shows. Although in 2021 the exhibitors are less compared to 2019, the visitors’ footfall is quite good. The genuine customers are coming with the hope of seeing new technology and to buy machines and return their businesses to full recovery at pace.”

Umpire Technologies showcases CNC router and CO2 laser devices

Umpire exhibited its CNC router and CO2 laser devices. Here, Gupta defined two segments of customers – “Those who want economical machines and the others who are looking for and want heavy-duty engines. In this category, we have the UT Sharp CNC router which is our most valued model and we have a range of three CO2 devices as well.”

The company is a manufacturer and importer of CNC routers, CO2 laser engraving and cutting, fibre laser marking and laser metal cutting machines. These are used in applications on materials including textile, leather, acrylic and wood.

Purohit explained that the company’s USP is the use of the highest quality material and advanced technology at competitive prices and with lower maintenance and downtime. “Once a machine is sold, we tend to sell it repeatedly. Our USP for the company is that if the customer is associated with us even once, he will become an associate for life.”

From the company’s perspective for growth in the near future, Purohit and Gupta said, “We are planning to scale up the production of our machines. As we have a perfect hold in North and Central India, we are somewhere dull in the Southern market. So first our main aim is to strengthen the South region and after that, we plan to export the machines.”

Purohit and Gupta concluded our conversation with a message to the visitors of the Media Expo. “There is a return of business. Choose the best quality product which satisfies the need for your business. Be at peace, be happy and grow your business.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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