Umpire Technologies’ perspective on Media Expo 2021

Be at peace, be happy and grow your business

Umpire Technologies
Mitesh Purohit and Sumit Gupta, founder, Umpire Technologies standing at their company's stall at Media Expo 2021. photo IPP

Founded by Sumit Gupta and Mitesh Purohit, Delhi-based Umpire Technologies’ mantra is simple – delivering innovative technologies and solid after-sales support. With their extensive expertise in the laser, CNC, and CAD-CAM industries, rather than providing single products or machines, the company provides solutions that can connect ideas to manufacturing applications. It seeks to deliver and execute practical solutions that enhance industrial automation, and which are adaptable for a wide range of applications.

At the Media Expo in Greater NoidaIndian Printer and Publisher, asked the two owners a couple of questions about the exhibition and the machines that they showcased there. Purohit commented, “Umpire Technologies participates every year and as the show was stopped for two years by the pandemic, we are now back at the same pace as in the earlier shows. Although in 2021 the exhibitors are less compared to 2019, the visitors’ footfall is quite good. The genuine customers are coming with the hope of seeing new technology and to buy machines and return their businesses to full recovery at pace.”

Umpire Technologies showcases CNC router and CO2 laser devices

Umpire exhibited its CNC router and CO2 laser devices. Here, Gupta defined two segments of customers – “Those who want economical machines and the others who are looking for and want heavy-duty engines. In this category, we have the UT Sharp CNC router which is our most valued model and we have a range of three CO2 devices as well.”

The company is a manufacturer and importer of CNC routers, CO2 laser engraving and cutting, fibre laser marking and laser metal cutting machines. These are used in applications on materials including textile, leather, acrylic and wood.

Purohit explained that the company’s USP is the use of the highest quality material and advanced technology at competitive prices and with lower maintenance and downtime. “Once a machine is sold, we tend to sell it repeatedly. Our USP for the company is that if the customer is associated with us even once, he will become an associate for life.”

From the company’s perspective for growth in the near future, Purohit and Gupta said, “We are planning to scale up the production of our machines. As we have a perfect hold in North and Central India, we are somewhere dull in the Southern market. So first our main aim is to strengthen the South region and after that, we plan to export the machines.”

Purohit and Gupta concluded our conversation with a message to the visitors of the Media Expo. “There is a return of business. Choose the best quality product which satisfies the need for your business. Be at peace, be happy and grow your business.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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