Mehta Cad Cam’s strong show in SGI Dubai

Company displayed its range of digital printers at the show

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Mehta Cad Cam
MEHTA CAD CAM SYSTEMS PRIVATE LIMITED TEAM

The Ahmadabad-based Mehta Cad Cam Systems had a successful run and displayed a few of their range of digital printers at the Middle East’s largest sign show, SGI Dubai 2022.

The show, which caters to wide format printing, signage, and graphic imaging, was held at the Dubai World Trade Center from 19 to 21 September.

Corporate visitors from GCC countries, the Middle East, Africa, Europe, and Asia visited Mehta’s stall during the three-day event. The company sold quite a few machines, it said in a press release.

Parikshit Jain, director, Arona Trading, their distributor for the Dubai/UAE region for years, said, “Mehta’s machines are on a par with Chinese machines in terms of price comparison and with European machines in terms of quality.”

Mehta Cad Cam displayed a few of their vast range of digital printers such as Solvent printer with Seiko print head called Prince, Eco solvent printer with Epson i3200 print head called Bruno, Rasterjet UV flatbed printer with roll-to-roll attachment and a small-sized UV flatbed printer 9060 with Epson i3200 print head called Emico.

Mehta also displayed their high-speed CO2 laser engraving and cutting machine, flatbed cutting plotter, and CNC Router for 2D and 3D engraving.

For over 25 years, SGI has attracted global brands to exhibit their products. Mehta’s successful participation in SGI proves India’s strong presence across countries.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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