Hybrid Software Group celebrates its name change

The Group’s solutions meet the needs of analog and digital production processes

Hybrid Software Group celebrates its name change at Euronext exchange
Chairman Guido Van der Schueren ringing the bell to open trading on the Euronext exchange in Brussels

Hybrid Software celebrates its change of name and corporate identity by ringing the bell to open trading at the Euronext Stock Exchange in Brussels. the company changed its name from Global Graphics following shareholder approval on 13 October 2021. 

The new name underlines the Group’s position as a software company providing innovative technology for industrial print manufacturing processes at a time when the industry is accelerating towards mass customization, smart factories, and Industry 4.0. The Group’s solutions are hybrid because they meet the needs of analog and digital production processes and integrate both software and printhead drive electronics.

Rebranding Hybrid Software for better growth  

The Group’s new strapline’ enterprise software for industrial print manufacturing’ represents all the solutions available from Hybrid Software Group’s global operating companies – Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. The individual branding of these operating companies is unchanged.

Speaking at the Bell ceremony, Chairman Guido Van der Schueren said, “For many years, the success of Hybrid Software has been built on a simple formula. Our future depends on advanced automation as embodied by Industry 4.0, multiplied by extreme customer care. We partner with our customers for the long term and act upon their input. I believe these concepts equally apply to the broader Hybrid Software Group and look forward to continuing to expand our support for all areas of industrial print manufacturing.”

Chief executive officer Mike Rottenborn added, “Our customers have long viewed Global Graphics as a collection of great companies – Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. But as an integrated group, we offer technology and products that go beyond what’s available from any individual company. It’s important that we communicate the proper brand message at the group level to our customers and investors. Rebranding as Hybrid Software Group brings this group strategy into focus and lays the foundations for the company’s continued growth.”


In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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