Hybrid Software Group celebrates its name change

The Group’s solutions meet the needs of analog and digital production processes

Hybrid Software Group celebrates its name change at Euronext exchange
Chairman Guido Van der Schueren ringing the bell to open trading on the Euronext exchange in Brussels

Hybrid Software celebrates its change of name and corporate identity by ringing the bell to open trading at the Euronext Stock Exchange in Brussels. the company changed its name from Global Graphics following shareholder approval on 13 October 2021. 

The new name underlines the Group’s position as a software company providing innovative technology for industrial print manufacturing processes at a time when the industry is accelerating towards mass customization, smart factories, and Industry 4.0. The Group’s solutions are hybrid because they meet the needs of analog and digital production processes and integrate both software and printhead drive electronics.

Rebranding Hybrid Software for better growth  

The Group’s new strapline’ enterprise software for industrial print manufacturing’ represents all the solutions available from Hybrid Software Group’s global operating companies – Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. The individual branding of these operating companies is unchanged.

Speaking at the Bell ceremony, Chairman Guido Van der Schueren said, “For many years, the success of Hybrid Software has been built on a simple formula. Our future depends on advanced automation as embodied by Industry 4.0, multiplied by extreme customer care. We partner with our customers for the long term and act upon their input. I believe these concepts equally apply to the broader Hybrid Software Group and look forward to continuing to expand our support for all areas of industrial print manufacturing.”

Chief executive officer Mike Rottenborn added, “Our customers have long viewed Global Graphics as a collection of great companies – Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. But as an integrated group, we offer technology and products that go beyond what’s available from any individual company. It’s important that we communicate the proper brand message at the group level to our customers and investors. Rebranding as Hybrid Software Group brings this group strategy into focus and lays the foundations for the company’s continued growth.”


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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