Hybrid Software’s Intelligent Flexo gets 2021 FTA Technical Innovation Award

Automated workflow process module

Hybrid Software’s Intelligent Flexo to boost flexo print quality
Hybrid Software’s Intelligent Flexo to boost flexo print quality

Hybrid Software’s Software Intelligent Flexo, a module in Hybrid Cloudflow to boost flexo print quality from existing equipment and software systems, has successfully received a 2021 FTA Technical Innovation Award

For more than two decades, FTA has recognized and celebrated the incredible achievements made by individuals and companies, large and small, contributing to the industry’s growth. This is the second straight year Hybrid Software has received an FTA Technical Innovation Award. Last year, it won the award for Cloudflow Patchplanner.

Hybrid Software Intelligent Flexo operates as a configurable, automated workflow process module. For example, with surface screening, Intelligent Flexo will repeatedly improve ink transfer and boost density. It does this while varying many parameters, such as custom patterning, cell wall size, and skipping small dots with enough intelligence to keep micro-dots solid on finished plates.

Users can create their own customized area coverage patterns for Intelligent Flexo to be truly unique for each printer. The significance is not only the screening options Hybrid Software offers but, more importantly, the freedom to experiment with any screening desired. Thus, it allows every trade shop or printer to add their own specially-developed technologies to the screens available—uniquely differentiating themselves from competitors with their own customized platemaking.

Because Intelligent Flexo works in a non-proprietary fashion, it fits into any plate processing environment with different print setups—from inks to substrates to resolutions to plates to anilox rolls, etc. It is compatible with all major flexo plate imagers, with noticeable quality improvements for images and graphics at any resolution. In an automatic, intelligent way, Intelligent Flexo improves the quality and stability of flexo printing without a considerable investment—or change of prepress workflow or equipment.

Hybrid Software and Steurs collaborated to create a flexo plate

The Intelligent Flexo technology is based on a collaborative effort between Hybrid Software and Steurs, a flexo repro house. The company, founded in 1949, is one of the leading repro houses in the Benelux. Their objective was to create a flexo plate that delivers higher quality and more stability and color consistency for the printing of flexible packages and corrugated boxes. Steurs, a respected innovator, has its own R&D department where they develop innovative solutions to answer the needs of their brand owners and printing companies.

“Hybrid Software is honored and grateful to receive another FTA Technical Innovation award in the Prepress – Graphics category this year,” remarks Guido Van der Schueren, Chairman of Hybrid Software. “Every flexo trade shop and printer works every day to maximize their print quality, but making the highest quality flexo plates has always been the realm of highly skilled craftsmen. By working with demanding partners like Steurs, SGK, Mavigrafica, and Tadam, Hybrid Software has distilled that craft into software, creating a repeatable manufacturing process that is truly intelligent.”

“And in keeping with our open-systems philosophy, we built a solution that would work with any flexo workflow, not just our own. We believe that everyone should have the freedom to install any system that offers true quality or productivity benefits—and the power to implement their own technological nuances to differentiate themselves from others. That’s the underlying potential of Intelligent Flexo,” he added.


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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