Sun Up Autopack invests in HP Latex 3600

Procures printer from Insight Print Communications

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Sun up
Karan Arora, owner Sun Up Autopack with HP Latex 3600

Bhopal-based Sun Up Autopack has acquired an HP Latex L3600 roll-to-roll large format printer from Insight Print Communications to boost its printing capacity. 

Founded in 2010 and headed by CEO Karan Arora, Sun Up Autopack is a leading manufacturer and supplier of signage, displays, corrugated box, and packaging material in the Madhya Pradesh and Chhattisgarh (MPCG) region. Coresigns is the printing division of Sun Up, which was one of the first to install the first HP Latex 3600, 10-feet roll-to-roll press in the region. 

The newly installed HP Latex 3600 printer, which has been used for the past two months, offers Sun Up an edge with quality prints, environmentally certified inks, higher productivity, and a unique back-to-back printing capability. 

“MPCG is one of the few regions where corporate brands struggle to get reliable print service providers who adhere to timelines and quality prints. Our vision was very clear while investing in this machine – that we would offer a faster turnaround time, exceptional quality prints, and sustainable printing solutions to our clients,” said Arora. 

The HP Latex 3600  prints at a speed of 1,290 square feet per hour. It can take heavy-duty jumbo rolls and 10 liters of ink for non-stop production.  The dual-role allows the printing of two rolls with two different designs at the same time, increasing productivity. Unlike UV and other technologies, it doesn’t require purging or manual cleaning, thus reducing ink wastage. 

“In the recent COP27 summit, world leaders came together to work collectively towards climate goals. Sooner or later, the government will issue directives to use environment-friendly technologies. With HP Latex inks, we have already taken our first step towards a sustainable future,” Arora said. 

“Our philosophy is to view ourselves as an extension of our client’s business,” said Ajay Aggarwal, MD & CEO of Insight Print Communications. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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