Sun Up Autopack invests in HP Latex 3600

Procures printer from Insight Print Communications

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Sun up
Karan Arora, owner Sun Up Autopack with HP Latex 3600

Bhopal-based Sun Up Autopack has acquired an HP Latex L3600 roll-to-roll large format printer from Insight Print Communications to boost its printing capacity. 

Founded in 2010 and headed by CEO Karan Arora, Sun Up Autopack is a leading manufacturer and supplier of signage, displays, corrugated box, and packaging material in the Madhya Pradesh and Chhattisgarh (MPCG) region. Coresigns is the printing division of Sun Up, which was one of the first to install the first HP Latex 3600, 10-feet roll-to-roll press in the region. 

The newly installed HP Latex 3600 printer, which has been used for the past two months, offers Sun Up an edge with quality prints, environmentally certified inks, higher productivity, and a unique back-to-back printing capability. 

“MPCG is one of the few regions where corporate brands struggle to get reliable print service providers who adhere to timelines and quality prints. Our vision was very clear while investing in this machine – that we would offer a faster turnaround time, exceptional quality prints, and sustainable printing solutions to our clients,” said Arora. 

The HP Latex 3600  prints at a speed of 1,290 square feet per hour. It can take heavy-duty jumbo rolls and 10 liters of ink for non-stop production.  The dual-role allows the printing of two rolls with two different designs at the same time, increasing productivity. Unlike UV and other technologies, it doesn’t require purging or manual cleaning, thus reducing ink wastage. 

“In the recent COP27 summit, world leaders came together to work collectively towards climate goals. Sooner or later, the government will issue directives to use environment-friendly technologies. With HP Latex inks, we have already taken our first step towards a sustainable future,” Arora said. 

“Our philosophy is to view ourselves as an extension of our client’s business,” said Ajay Aggarwal, MD & CEO of Insight Print Communications. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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