e4m webinar discussion on ‘non – metros: buoyant with festive demand’

e4m webinar to share key insights on upcoming festive season

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e4m
webinar on 'non - metros: byoyant with festive demand'

exchange4media Group (e4m) in collaboration with Dainik Bhaskar Group is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.

e4m is having a live moderated online discussion on ‘Non – Metros: Byoyant with Festive Demand’ on Thursday, 15 October 2020 from 1600-1700 hrs IST. The session chair for the panel discussion is Nawal Ahuja, co-founder, exchange4media Group. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar Group; Shashi Sinha, chief executive officer – India, IPG Mediabrands; Vikram Sakhuja, group chief executive officer, Madison Media and OOH; Vivek B Srivatsa, head-marketing for passenger vehicle business unit (PVBU), Tata Motors; Satyajit Sengupta, ccsmo – sales & marketing, Dainik Bhaskar Group; and Minoo Phakey, senior general manager-marketing, Dabur India.

The panelists will share their insights on post lockdown being lifted, non-metros’ display of higher resilience than the metros, the festive spend constitutes a significant part of discretionary spends in India, non-metros brim with activities during festive celebrations, positive buying sentiments being observed in the non-metros for the upcoming festive season, and expectations that the festive demand will pace up the economic activities further in non-metros. Click here to register.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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