e4m webinar discussion on ‘non – metros: buoyant with festive demand’

e4m webinar to share key insights on upcoming festive season

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e4m
webinar on 'non - metros: byoyant with festive demand'

exchange4media Group (e4m) in collaboration with Dainik Bhaskar Group is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.

e4m is having a live moderated online discussion on ‘Non – Metros: Byoyant with Festive Demand’ on Thursday, 15 October 2020 from 1600-1700 hrs IST. The session chair for the panel discussion is Nawal Ahuja, co-founder, exchange4media Group. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar Group; Shashi Sinha, chief executive officer – India, IPG Mediabrands; Vikram Sakhuja, group chief executive officer, Madison Media and OOH; Vivek B Srivatsa, head-marketing for passenger vehicle business unit (PVBU), Tata Motors; Satyajit Sengupta, ccsmo – sales & marketing, Dainik Bhaskar Group; and Minoo Phakey, senior general manager-marketing, Dabur India.

The panelists will share their insights on post lockdown being lifted, non-metros’ display of higher resilience than the metros, the festive spend constitutes a significant part of discretionary spends in India, non-metros brim with activities during festive celebrations, positive buying sentiments being observed in the non-metros for the upcoming festive season, and expectations that the festive demand will pace up the economic activities further in non-metros. Click here to register.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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