e4m hosts webinar on ‘Stronger together’

Publisher executives reflect on 2020

e4m hosts webinar on ‘Stronger together’

exchange4media (e4m) is hosting a webinar on “Stronger together: publisher executives reflect on 2020,” as part of Taboola Talks series. With lockdown, face masks, and working from home, Covid-19 has changed our behavior, possibly forever. The way we consume content has changed too, with audiences looking to trusted news sources for the latest updates. Four top publisher chief experience officers and Taboola’s chief revenue officer will discuss the sweeping changes to consumer behavior and important learnings that make us stronger than ever.

The webinar will take place on 24 November at 1600hrs IST and will be streamed in Mumbai, Kolkata, and New Delhi. The panel of speakers includes Salil Kumar, chief executive officer, Digital, India Today Group; Rohit Chadda, chief executive officer Digital Publishing at Zee Group, Zee Digital; Sanjay Sindhwani, chief executive officer, Indian Express Online Media; Arijit Chatterjee, chief strategy officer, NDTV; and Ran Buck, chief revenue officer, Taboola.

Click here to register for the webinar

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here