Print Mart installs first Fujifilm Revoria digital press at Pitampura

40% of first-month Revoria production with pink, white, gold, and silver special colors

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Fujifilm Revoria Print Mart Pitampura
From L-R Vikas Bhatt, co-owner Print Mart, Atul Bhatt, co-owner PrintMart, and Jatin Malik from Print Mart with samples printed on the Fujifilm Revoria in the background.

Run by brothers Atul Bhatt and Vikas Bhatt, Print Mart, originally based out of Pitampura in New Delhi, recently opened a new office in the same locality. Print Mart has flagship stores at Patparganj, Kamla Nagar, and Okhla, out of a total of 24 stores. The first Fujifilm Revoria Press PC 1120 was installed at Print Mart’s newly-constructed office on Dhanteras.

Vikas Bhatt from Print Mart said at the Revoria launch, “We have recently completed a month of commercial production with the Fujifilm Revoria PC 1120 which has been phenomenal. In a month, we have produced close to 105 lakh pages out of which 40% are in the colors – pink, white, gold, and silver. We have always been a flag bearer in the digital arena in the Delhi NCR region and would like to continue in the special color segment as well.”

Atul Bhatt added that they had received a photo book assignment from the administration of the Union Territory of Ladakh around Diwali the peak festive season in the country. While taking care of the upcoming print shop in Pitampura the brothers ended up printing the photo book on the Fujifilm Revoria. The Bhatt brothers said that the client was so impressed with the outcome that he insisted the second installment also be printed on the new press at Pitampura.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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