Print Mart installs first Fujifilm Revoria digital press at Pitampura

40% of first-month Revoria production with pink, white, gold, and silver special colors

Fujifilm Revoria Print Mart Pitampura
From L-R Vikas Bhatt, co-owner Print Mart, Atul Bhatt, co-owner PrintMart, and Jatin Malik from Print Mart with samples printed on the Fujifilm Revoria in the background.

Run by brothers Atul Bhatt and Vikas Bhatt, Print Mart, originally based out of Pitampura in New Delhi, recently opened a new office in the same locality. Print Mart has flagship stores at Patparganj, Kamla Nagar, and Okhla, out of a total of 24 stores. The first Fujifilm Revoria Press PC 1120 was installed at Print Mart’s newly-constructed office on Dhanteras.

Vikas Bhatt from Print Mart said at the Revoria launch, “We have recently completed a month of commercial production with the Fujifilm Revoria PC 1120 which has been phenomenal. In a month, we have produced close to 105 lakh pages out of which 40% are in the colors – pink, white, gold, and silver. We have always been a flag bearer in the digital arena in the Delhi NCR region and would like to continue in the special color segment as well.”

Atul Bhatt added that they had received a photo book assignment from the administration of the Union Territory of Ladakh around Diwali the peak festive season in the country. While taking care of the upcoming print shop in Pitampura the brothers ended up printing the photo book on the Fujifilm Revoria. The Bhatt brothers said that the client was so impressed with the outcome that he insisted the second installment also be printed on the new press at Pitampura.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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