Epson sells 50 million high-capacity ink tank inkjet printers

Epson leads inkjet printer market with 46.07% share

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Epson
Epson EcoTank printers Image Credit: Amazon.com

The cumulative global sales of Epson high-capacity ink tank inkjet printers recently topped 50 million units. Epson is a global technology enterprise dedicated to becoming indispensable to society by connecting people, things, and information with its original efficient, compact and precision technologies. In India, as of September 2020, the cumulative sales of EcoTank printers has crossed 4.3 million units. Moreover, by saving on plastic, which is the main component of ink cartridges, the firm estimates that CO2 emissions were approximately 166,000 tons lower than they would have been if all these units had been cartridge printers.

By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which claims to have strong brand recognition and an extensive product lineup, has continued to maintain the top share in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a volume market share of 46.07% in FY 2019-20.

Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. “Epson has been consistently leading the Inkjet printer market and this achievement is not only a crucial milestone for us, but also testifies to the immense trust in our EcoTank printers in India and the world over. Our in-depth understanding of the Indian consumer has led to the amazing success of our EcoTank printers in the country, with consumers from the home, office and commercial segments embracing the Economical and Eco-friendly printing we offer. At Epson, we are committed to continually offering unique value and solutions to delight our customers.” said Siva Kumar, senior general manager, Inkjet Printers at Epson India.

 

 

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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