The cumulative global sales of Epson high-capacity ink tank inkjet printers recently topped 50 million units. Epson is a global technology enterprise dedicated to becoming indispensable to society by connecting people, things, and information with its original efficient, compact and precision technologies. In India, as of September 2020, the cumulative sales of EcoTank printers has crossed 4.3 million units. Moreover, by saving on plastic, which is the main component of ink cartridges, the firm estimates that CO2 emissions were approximately 166,000 tons lower than they would have been if all these units had been cartridge printers.
By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year. As a result, Epson, which claims to have strong brand recognition and an extensive product lineup, has continued to maintain the top share in the global high-capacity ink tank printer market for ten consecutive years. In India Epson leads the Inkjet printer market with a volume market share of 46.07% in FY 2019-20.
Rapid changes in society touched off changes in the office and education printing environments during the 2020 fiscal year. “Epson has been consistently leading the Inkjet printer market and this achievement is not only a crucial milestone for us, but also testifies to the immense trust in our EcoTank printers in India and the world over. Our in-depth understanding of the Indian consumer has led to the amazing success of our EcoTank printers in the country, with consumers from the home, office and commercial segments embracing the Economical and Eco-friendly printing we offer. At Epson, we are committed to continually offering unique value and solutions to delight our customers.” said Siva Kumar, senior general manager, Inkjet Printers at Epson India.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
