APTech & Konica Minolta announce winners of 2020 student design competition

Winners receive cash prizes

One of the winners of the student design competition

The Association for PRINT Technologies (APTech) and Konica Minolta Business Solutions USA, have announced the winners of the 2020 student design competition. The 2020 competition themed, “Mail Matters!” challenged students to design a personalized tangible mail piece complete with a call-to-action. This year’s entries ran the gamut of possible direct mail items including postcards, brochures, booklets, envelopes, and folding carton mailers.

Now in its twelfth year, the annual contest calls on students to demonstrate their knowledge of designing for and producing a printed product; executing the steps from design concept to file preparation to printed output. Entries were judged on a number of criteria including adherence to the guidelines set forth in the contest description and cohesiveness of the design throughout the entire piece.

As many students were unable to produce a final printed and finished piece for this year’s contest due to Covid-19, Konica Minolta supported this program by producing several of the final pieces for consideration. The success of this year’s program is due in great part to Konica Minolta’s generosity.

An independent panel of industry judges chose six winners from among the 46 entries—three at the secondary school level and three at the post-secondary school level. Winners at the secondary school level were Mia Passarella, Walton High School, Marietta, GA (Dan Campagna); Mario Braxton, Jr, Gary D Bixhorn Technical Center, Bellport, NY (Talia Mochi-Cliffe); and Abby Carter, Mattoon High School, Mattoon, IL (Laura Roberts)

Winners at the post-secondary school level were Mandana Yaghini, Saddleback College, Mission Viejo, CA (Steve Gonsowski); Manal Alfehaily, Saddleback College, Mission Viejo, CA (Steve Gonsowski); and Vivian Prescott, OSUIT, Okmulgee, OK (Mary Miller)

First-place winners will each receive a US$ 2,000 check. The second-place winners will each be awarded US$ 1,500, and the third-place winners will each receive US$ 1,000.

“A printed product has the potential to make a huge impact, “says Thayer Long, president of APTech. “These students demonstrate the creativity, technical know-how and marketing savvy needed to make a printed mailer a success. We congratulate the winners and all those who participated in this year’s competition.”

The winning entries will be featured on the APTech website and on our APTech social media channels.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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