Pratham books good orders at Printpack

More orders expected

Pratham Technologies
Sanjay Dandekar and Sham Desai of Pratham Technologies

Pune-based Pratham Technologies has notched up good deals during the first two days of Printpack 2019, and the company expects to close the show with deals close to Rs 2 crores.

“The first day was a little slow and we did sales of Rs 15 lakhs. The second day was much better, and we almost doubled the sale compared with the first day. We did sales of Rs 28 lakhs on the second day. On the third day we are sure to do good business as well. In fact, we are hopeful of doing good business on all the days,” says Sham Desai of Pratham Technologies.

At Printpack 2019, Pratham is displaying its outsert folding machine, an 8+8 folding machine, a super mailer and IPV Proofcheck software.

The company has managed to close deals for all the products on display except the outsert folding machine. According to Desai, if the company manages to book a deal for the outsert machine at the show, then final sales figure may go above Rs 2 crore as well.

“Our outsert folding machine is the only product on display for which we have not signed any deal. We were able to sell the outsert folding machine at the previous Printpack and we are hopeful that we will book an order this time as well,” Desai says.

Finally, talking about the response the company got on the first two days of the show, he says, “Printpack has always been a very good show for us, and the 2019 edition has also begun on a positive note for us. We are very satisfied with the response we have got in the first three days.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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