A customer speaks about his HP 12000 Indigo press experience

Silverpoint Press at Printpack 2019

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HP indigo
Saifee Makasarwala, COO of Silverpoint Press in Mumbai, at HP’s stand at the show

The HP indigo 12000 press is creating some buzz in the digital production printing and photobook markets. At HP’s stand in the Printpack India show, we witnessed the many doors this digital press is opening to innovation and creativity. Ideas that were thoughts and imagination come alive with the HP Indigo 12000. We met Saifee Makasarwala, chief operating officer of Silverpoint Press in Mumbai, at HP’s stand at the show. Silverpoint Press is a well-known commercial printer, who also prints magazines and high value coffee-table books.

Silverpoint is an experienced HP Indigo digital press customer having bought and installed an Indigo 3500 six years ago. More recently, it became one of the first Indian customers of HP Indigo 12000 press that was first shown at drupa in 2016. Among its many features, including the B2 format size, the Indigo 12000 is capable of using flourescent inks such as a flourescent pink that is visible even in the dark.

When we asked Makasarwala for some of the reasons for buying the Indigo 12000 when there might have been other options available, he replied, “We observed that the maximum sheet size was the main constraint and that limited us from being up to date in the present market. This was one reason for buying this HP Indigo press at a price in which we could perhaps have bought two offset machines, but the results from HP Indigo 12000 are outstanding and it serves a purpose that the offset presses could not have. Yes, the press is expensive, but it can increase the entire basket of products that we can offer to the market. The biggest advantage of the machine is its turnover time and with its 7 colors it can accurately produce the Pantone colors and shades. It’s an excellent option for short-run packaging on virgin board stocks. In addition, the press is known for its instant production from digital files in no time at all and for its high quality and consistency.

With its own kiosk on the HP stand at Printpack, Silverpoint is hoping to meet new customers who may be brand owners, packaging designers and others interested in the possibilities of short-run and personalized printing and packaging. The idea at the stand is to be able to share the entire workflow and production process and to show some of the outstanding samples already generated by the creativity of Silverpoint and its customers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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