Printpack 2019: HP Inc. highlights scope on digital printing

HP showcases wide range of applications for industry players

A. Appadurai, country business manager - Indigo, HP Inc.

At the ongoing Printpack India show in Greater Noida, HP Inc. India is showcasing various possibilities with digital printing. The company is showcasing its vast portfolio of industry-leading digital printing innovations and highlighting the potential for print service providers, print convertors, brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty.

The expo witnesses participation from many brands and brand professionals who can experience solutions from segments such as general commercial printing, design, signages and displays, labels, packaging, and publishing amongst others.

“India is a high growth and promising economy and we are witnessing that the future of commercial printing is driven by digital printing. Digital printing has evolved by leaps and bounds in India and one key trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners. We are thrilled to see increased traction with Indian brands from various verticals, as they embrace the power of digital printing to reach their end customers in an innovative way. HP is committed to keep reinventing in technology to help our customers and partners thrive,” says A Appadurai, country business manager – Indigo, HP Inc.

“As brands today talk about engaging and delightful customer experience, HP is uniquely positioned to fulfill this need with our rich digital printing portfolio. We are happy to notice some of the very interesting projects and implementations by our Indian customers. We also reiterate our commitment towards the partner community, who are at the core of our go-to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams,” he adds.

Appadurai will also share insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end users and establish a competitive edge in the market.

HP is also showcasing a number of applications including labels and packaging, general commercial printing, point of purchase, folding cartons, corrugated prints and signages during the show.

The live presentations during the show will be followed by guided tours to application areas showcased by partnering print service providers and HP’s media partners. Visitors will get the opportunity to engage in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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