Printpack 2019: HP Inc. highlights scope on digital printing

HP showcases wide range of applications for industry players

A. Appadurai, country business manager - Indigo, HP Inc.

At the ongoing Printpack India show in Greater Noida, HP Inc. India is showcasing various possibilities with digital printing. The company is showcasing its vast portfolio of industry-leading digital printing innovations and highlighting the potential for print service providers, print convertors, brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty.

The expo witnesses participation from many brands and brand professionals who can experience solutions from segments such as general commercial printing, design, signages and displays, labels, packaging, and publishing amongst others.

“India is a high growth and promising economy and we are witnessing that the future of commercial printing is driven by digital printing. Digital printing has evolved by leaps and bounds in India and one key trend driving this shift has been the evolution of HP’s graphics solutions offerings from devices to effective marketing solutions for brand owners. We are thrilled to see increased traction with Indian brands from various verticals, as they embrace the power of digital printing to reach their end customers in an innovative way. HP is committed to keep reinventing in technology to help our customers and partners thrive,” says A Appadurai, country business manager – Indigo, HP Inc.

“As brands today talk about engaging and delightful customer experience, HP is uniquely positioned to fulfill this need with our rich digital printing portfolio. We are happy to notice some of the very interesting projects and implementations by our Indian customers. We also reiterate our commitment towards the partner community, who are at the core of our go-to market strategy. All our innovations and partner initiatives are designed towards helping them remain profitable and explore fresh revenue streams,” he adds.

Appadurai will also share insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end users and establish a competitive edge in the market.

HP is also showcasing a number of applications including labels and packaging, general commercial printing, point of purchase, folding cartons, corrugated prints and signages during the show.

The live presentations during the show will be followed by guided tours to application areas showcased by partnering print service providers and HP’s media partners. Visitors will get the opportunity to engage in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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