Sheth Printograph – from machine exports to turnkey projects

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Sheth Printograph
Neeraj Sheth and Sonal Sheth

Established in the year 1963, Sheth Printograph initially traded in letterpress printing equipment. Subsequently, the company manufactured and exported print finishing, packaging and paper converting machines. Today, its customers span over 40 countries in South East Asia, Middle East, Latin America, Africa, Australia and the Indian subcontinent. The company remained largely unaffected by the new GST regime and has already signed up to participate in PrintPack at Greater Noida in February 2019.

A specialist in postpress machines such as laminators, diecutters, folder gluers, board-to-board pasting and embossing machines, Sheth began by producing hand feed machines, graduating to semi-automatic and then fully automatic machines. Sonal Sheth, director of Sheth Printograph, says hers is the only company in India that manufactures hot-knife cutters and automatic lamination machines. The company has invested in R&D and after careful examination of several parameters including cost to the end user, launches its products.

The first country to which Sheth’s machines were exported was Bangladesh – initially at a rate of a machine each week. Slowly, exports grew to Sri Lanka, China and South East Asia. China was not an open economy at that time and Sheth Printograph got a chance to explore the Chinese market. When the economic growth bubble of the South East Asian economies burst, the company shifted its focus to the Middle East, covering Saudi Arabia, UAE, Kuwait, Iran and Bahrain. Soon after, on observing upcoming projects in Africa and adjoining countries, Sheth Printograph decided to explore the African market as well. In Africa, the company executes turnkey projects for its clients, right from sourcing raw materials to supplying machinery, manpower, installation and training.

“Over the years, Chinese have managed to penetrate the market worldwide. Initially, we were offering machines at affordable prices to a range of customers throughout the world. We had an upper hand because the only countries offering good quality machines back in those days were of European origin and their machines were costly. We got an opportunity to target a set of clients and offer machines according to their requirements at comparatively affordable rates,” says Sheth.

In India, the company has educated players in the new photo digital printing segment. Almost all the Indigo, Konica Minolta and Xerox customers in the country use its machines. “In India, the market is evolving. A commercial printer is getting into packaging, someone operating in the packaging segment is diversifying into digital printing as well for commercial purposes or small runs. For instance, there is a customer who is in book printing and who has been a hardcore commercial offset printer but now, since the volume of books has reduced, he has ventured into digital. Just like that, metpet lamination came into the picture so there was a demand for a hot knife cutting system and we offered it. All in all, I think it is important to keep evolving with the market,” Sheth adds.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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