Print Business Outlook Conference 2019 at Printpack India

Print media continues to grow at a steady pace

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Conference
Erwin Wagner, business development manager for security print, Baldwin Vision Systems.

Print Business Outlook Conference 2019, organized by the US-headquartered Association for Print Technologies (APTech) and the Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA), took place on 2 February 2019 at India Expo Centre and Mart, Greater Noida. The conference, titled ‘Print: The future is now,’ comprised interesting and interactive discussions by industry professionals about the critical challenges, trends in the print industry and the forecasts about how the industry will fare in the coming years. The conference also brought forward innovation opportunities and challenges in the publishing, printing, packaging and pharma industry that are of great interest to the industry and its senior business professionals.

In an age where digital media is posing a serious threat to print media, the conference emphasized that print media is still growing at a steady pace. Snehasis Roy, technical director of the Times of India, during his newspaper session – ‘Journalism, media, and technology trends and predictions 2019’ – emphasized the importance of print media in India, and said, “If we compare the print media with others, it is still consumed by Indians at the surface level and it cannot be neglected. According to the recent reports, the revenue generated by television and print media is still higher than digital media and it is still growing at a steady pace.”

Giving a practical example to substantiate the fact, he further said, “If you remember Yahoo and Orkut, the search engine and the social media website that ceased to operate in 2014; it proves that media may come and go but print has been surviving since 400 years and still continues to thrive.” The print media today has evolved to immerse the readers’ sense of sight, smell, and touch to further establish its authenticity and corporality. Apart from being cost-effective and eco-friendly, print media lends a concise and compact form of information source in contrast to digital media.

The discussion was followed by a short talk on ‘Digital print and quality control trends in security printing’ by Erwin Wagner, business development manager for security print, Baldwin Vision Systems. He discussed the latest innovation in security printing by citing the example of the Indian currency. Furthermore, the conference discussed trends in UV printing, artificial intelligence and experiences for next-generation printing, understanding the Indian book market and augmented reality and packaging followed by an interactive session with the industry experts.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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