Print Business Outlook Conference 2019 at Printpack India

Print media continues to grow at a steady pace

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Print Business Outlook Conference 2019
Erwin Wagner, business development manager for security print, Baldwin Vision Systems.

Print Business Outlook Conference 2019, organized by the US-headquartered Association for Print Technologies (APTech) and the Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA), took place on 2 February 2019 at India Expo Centre and Mart, Greater Noida. The conference, titled ‘Print: The future is now,’ comprised interesting and interactive discussions by industry professionals about the critical challenges, trends in the print industry and the forecasts about how the industry will fare in the coming years. The conference also brought forward innovation opportunities and challenges in the publishing, printing, packaging and pharma industry that are of great interest to the industry and its senior business professionals.

In an age where digital media is posing a serious threat to print media, the conference emphasized that print media is still growing at a steady pace. Snehasis Roy, technical director of the Times of India, during his newspaper session – ‘Journalism, media, and technology trends and predictions 2019’ – emphasized the importance of print media in India, and said, “If we compare the print media with others, it is still consumed by Indians at the surface level and it cannot be neglected. According to the recent reports, the revenue generated by television and print media is still higher than digital media and it is still growing at a steady pace.”

Giving a practical example to substantiate the fact, he further said, “If you remember Yahoo and Orkut, the search engine and the social media website that ceased to operate in 2014; it proves that media may come and go but print has been surviving since 400 years and still continues to thrive.” The print media today has evolved to immerse the readers’ sense of sight, smell, and touch to further establish its authenticity and corporality. Apart from being cost-effective and eco-friendly, print media lends a concise and compact form of information source in contrast to digital media.

The discussion was followed by a short talk on ‘Digital print and quality control trends in security printing’ by Erwin Wagner, business development manager for security print, Baldwin Vision Systems. He discussed the latest innovation in security printing by citing the example of the Indian currency. Furthermore, the conference discussed trends in UV printing, artificial intelligence and experiences for next-generation printing, understanding the Indian book market and augmented reality and packaging followed by an interactive session with the industry experts.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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