PrintIt Nation to diversify into textiles

Surge in orders during festive season

One of the company’s installations conducted at a school

The printing market will see a rise in jobs in the coming days as major regular printers gear up to ensure they meet deadlines before the festival starts. On account of Diwali, one of the most celebrated festivals in India, several print hubs have already begun to rush for finishing orders on time and making deliveries to avoid last-minute rush.

One such printer which has been pretty busy around this time is Kalyan, Maharashtra based PrintIt Nation. Started in the ’90s by Anand Makheeja, PrintIt Nation operates from an area of 1500 square feet. Pradeep Makheeja, proprietor, PrintIt Nation, who is the second generation to handle the family business of printing, states, “We have received many orders since the last month, with major demand from sweet marts, clothing businesses and local vendors for flex and other jobs. In the flex and vinyl categories, we have received an order from a drama and a movie theater. Both the jobs consist of large print area on the walls within the theaters.”

This is the time of the year where several businesses upgrade or renovate their workplaces and shops. Makheeja shares, “We recently worked with an interior designing firm to design a texture wall of an office in Thane (near Mumbai, Maharashtra), which we delivered well before the onset of the festive season.” To ensure timely delivery of jobs, the company has an HP Latex 1500 printer which is suitable for printing wallpapers and outdoor media like billboards and hoardings. For offset business, the company is laced up with two Heidelberg SM 74 Speedmaster machines. These machines are run by 28 staff members and the business is managed by other nine members who comprise the office administration.

Value addition

The company has tie-ups with some interior designers in the area to ensure that some solutions regarding the textured walls and others meet the specific requirements of customers. Makheeja states, “Such value-added jobs are risky as we need to provide best results with our infrastructure and that too in the given time frame. Such jobs involve high risk and to ensure that the jobs are regular and efficiently printed, the company holds a weekly session on training its employees.

Adding more

The company has also renovated its interiors during this festive season and company aims to achieve 20% higher jobs. Further, Makheeja is investing in a space of 2,000 square feet to install an extended work station during Diwali at Sonale in Bhivandi. The company has received orders from several manufacturing and warehousing dealers for mono carton segment and boxes for packaging of T-shirts and other clothing. Several other commercial jobs include invoices and bill books from dealers. Other job orders received include printing of small stickers as many players in the market are using these stickers on their old stock of bill books. “Bhivandi region is growing very well, with many manufacturing businesses setting up shop here in the past one year. I have seen a quite good number of orders and jobs for product catalogs for marble, clothing and even for new printers coming in,” states Makheeja.

Dreams textile

Makheeja also aims to enter the textile business and is working towards the same as his son, Meet Makheeja, is a textile engineer himself. As of now he, Meet assists his father in the printing business but plans to foray into textile printing soon. In addition to their printing business, the company runs three photocopy shops where they offer general printing and cyber cafés.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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