ALPS and Avery Dennison join hands to organize World Label Day on 3 February

Addressing innovation and sustainability at Printpack

World Label Day
Bhupinder Singh, country sales manager of Avery Dennison India, talked about the reality of business of label industry and how innovation is needed to make the industry more sustainable at World Label Day on 3 February 2019.

Association of Label Printers and Suppliers (ALPS) and Avery Dennison joined hands to announce and organize for the very first time ‘World Label Day’ on 3 February 2019 during Printpack 2019, marking a historical and significant day for the label industry. The event began by lightening of the lamp ceremony followed by the welcome note by Gururaj Ballarwad, president of ALPS.

During his keynote address, Bhupinder Singh, country sales manager of Avery Dennison India, talked about the reality of label industry business and how innovation is needed to make the industry more sustainable. Giving the example of Joseph Alois Schumpeter, who wanted to become the best capitalist and horse rider in Austria, Singh explained that innovation and entrepreneurship are key to opening up of new prospects in the market and new sources of supply.

His talks included how innovation in terms of management and organizational culture can help the industrial players to achieve commercial success in their business. He emphasized that ideas need to be structured in such a manner that good ideas funnel through, which in turn can be executed with strong focus on oganizational collaboration and will not work at individual level. Strategic partnerships with those who support cutting edge technology is essential. “Innovation starts at the top, it is not easy but possible, it relies on trust, intimacy and collaboration, and create your own culture and remember that customer is not always right but they do sit at the heart of every innovation,” he concluded.

Singh’s address was followed by the speech of Parag Bagade, head of technical marketing of Avery Dennison. Bagade talked on how to eliminate 70% of waste from going to the landfills and recycle it for lower value industrial products. He mentioned that laboratary label studies have shown that matrix waste produced during conversion can be directly sent to the paper mill which will be used to recycle. The studies by Avery Dennison will further give a sizeable estimate of the matrix waste.

The address was followed by the discussion on brand owners perspective and importance of labeling by Rahul bhargava, qualified packaging technologist and packaging consultant and a live Q&A session with the industrial experts.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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