ALPS and Avery Dennison join hands to organize World Label Day on 3 February

Addressing innovation and sustainability at Printpack

World Label Day
Bhupinder Singh, country sales manager of Avery Dennison India, talked about the reality of business of label industry and how innovation is needed to make the industry more sustainable at World Label Day on 3 February 2019.

Association of Label Printers and Suppliers (ALPS) and Avery Dennison joined hands to announce and organize for the very first time ‘World Label Day’ on 3 February 2019 during Printpack 2019, marking a historical and significant day for the label industry. The event began by lightening of the lamp ceremony followed by the welcome note by Gururaj Ballarwad, president of ALPS.

During his keynote address, Bhupinder Singh, country sales manager of Avery Dennison India, talked about the reality of label industry business and how innovation is needed to make the industry more sustainable. Giving the example of Joseph Alois Schumpeter, who wanted to become the best capitalist and horse rider in Austria, Singh explained that innovation and entrepreneurship are key to opening up of new prospects in the market and new sources of supply.

His talks included how innovation in terms of management and organizational culture can help the industrial players to achieve commercial success in their business. He emphasized that ideas need to be structured in such a manner that good ideas funnel through, which in turn can be executed with strong focus on oganizational collaboration and will not work at individual level. Strategic partnerships with those who support cutting edge technology is essential. “Innovation starts at the top, it is not easy but possible, it relies on trust, intimacy and collaboration, and create your own culture and remember that customer is not always right but they do sit at the heart of every innovation,” he concluded.

Singh’s address was followed by the speech of Parag Bagade, head of technical marketing of Avery Dennison. Bagade talked on how to eliminate 70% of waste from going to the landfills and recycle it for lower value industrial products. He mentioned that laboratary label studies have shown that matrix waste produced during conversion can be directly sent to the paper mill which will be used to recycle. The studies by Avery Dennison will further give a sizeable estimate of the matrix waste.

The address was followed by the discussion on brand owners perspective and importance of labeling by Rahul bhargava, qualified packaging technologist and packaging consultant and a live Q&A session with the industrial experts.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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