Media Expo unveils the jury for Media Expo Excellence Awards

MEA 2020 at Bombay Exhibition Center, Mumbai

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The jury for Media Expo Excellence Awards 2020
The jury for Media Expo Excellence Awards 2020

After much anticipation, Media Expo reveals its top-of-the-league jury panel for the Media Expo Excellence Awards 2020 KS Chakravarthy and KV Sridhar, creative leaders from mainline advertising who will share the stage on the 2020 Award Jury Panel.

With new capabilities constantly emerging in the advertising segment, brands and agencies worldwide are seamlessly using unique and appealing ad campaigns for captivating target audiences by influencing new trends. Going beyond conventional ad campaigns, there are those in the industry who have taken this power of omnichannel impact to the next level. The first edition of Media Expo Excellence Awards (MEA) 2020 by Media Expo will recognize pioneers of the creative and successful brand campaigns from the indoor, outdoor advertising and signage industry.

With a fair and transparent evaluation process set in place, the Media Expo Excellence Awards 2020 will be officially tabulated by Ernst and Young (EY). Judging the nominations for the awards will be a highly-accomplished and industry-experienced jury panel with some big names under the hood such as KS Chakravarthy, KV Sridhar, Ritesh Ghosal, and Rahul Puri.

Chakravarthy is a globally renowned creative leader with successful stints as the chief creative officer of Leo Burnett, Rediffusion Y&R and FCB Ulka. He currently serves as the co-founder and chief creative officer at Tidal7.

Sridhar is a widely celebrated ad guru and a creative leader with tons of accomplishments under his belt. He has brilliantly served SapientNitro, Leo Burnett, and Lowe Lintas, as their chief creative officer, and now serves the role of his self-founded marketing and advertising agency, HyperCollective.

Ghosal, the chief of marketing at Croma- Infiniti Retail Ltd, has spent more than 10 years in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight, and general management.

Puri is the chief executive officer and chief editor of the Agency Reporter. He is also known for co-founding the marketing platform, Buzzoka and Social Gabbar, a comprehensive B2C platform for content creators.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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