IST Metz ‘s paper guitar bags German Design Award 2019

IST Metz to host next UV Days, Nürtingen 13-16 May 2019

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IST Metz

The paper guitar, printed and refined by IST Metz, was awarded the Special Mention at the German Design Award 2019 in the category ‘Integrated Campaigns and Advertising’ The nominations were judged by an international jury of the German Design Council. The guitar was specially UV-printed and refined by IST Metz. The German Design Award is a restricted competition and therefore not an open one.

The paper guitar was distributed as a print gimmick by IST Metz during an in-house exhibition. In keeping with the event motto ‘UV rocks!’, the cardboard guitar was printed and finished live on IST Metz’s own sheet-fed offset printing machine. It consists of two parts, the neck and the body, which are folded into a three-dimensional body. For the curing of the inks, energy-efficient UV systems from IST Metz were used as intermediate dryers and as final dryers.

In addition, the paper guitar impresses with an integrated product concept: any standard smartphone can be inserted into the folded head of the guitar. An app developed especially for the occasion contains a game in which – similar to guitar playing – the right strings have to be hit with the fingers. So the paper guitar can be played digitally with the app or as a loudspeaker when set up on edge. On the front of the body, a pattern has been lasered out so that it functions as a sound body.

By winning the German Design Award, the paper guitar joins the ranks of IST Metz’s award-winning print products. The print products are developed and presented by the UV specialist at its in-house UV Days exhibition, which takes place every two years. IST Metz will be hosting the next UV Days from 13 to 16 May 2019.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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