IST Metz ‘s paper guitar bags German Design Award 2019

IST Metz to host next UV Days, Nürtingen 13-16 May 2019

IST Metz

The paper guitar, printed and refined by IST Metz, was awarded the Special Mention at the German Design Award 2019 in the category ‘Integrated Campaigns and Advertising’ The nominations were judged by an international jury of the German Design Council. The guitar was specially UV-printed and refined by IST Metz. The German Design Award is a restricted competition and therefore not an open one.

The paper guitar was distributed as a print gimmick by IST Metz during an in-house exhibition. In keeping with the event motto ‘UV rocks!’, the cardboard guitar was printed and finished live on IST Metz’s own sheet-fed offset printing machine. It consists of two parts, the neck and the body, which are folded into a three-dimensional body. For the curing of the inks, energy-efficient UV systems from IST Metz were used as intermediate dryers and as final dryers.

In addition, the paper guitar impresses with an integrated product concept: any standard smartphone can be inserted into the folded head of the guitar. An app developed especially for the occasion contains a game in which – similar to guitar playing – the right strings have to be hit with the fingers. So the paper guitar can be played digitally with the app or as a loudspeaker when set up on edge. On the front of the body, a pattern has been lasered out so that it functions as a sound body.

By winning the German Design Award, the paper guitar joins the ranks of IST Metz’s award-winning print products. The print products are developed and presented by the UV specialist at its in-house UV Days exhibition, which takes place every two years. IST Metz will be hosting the next UV Days from 13 to 16 May 2019.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here