webinar on 'non - metros: byoyant with festive demand'
exchange4media Group (e4m) in collaboration with Dainik Bhaskar Groupis curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.
e4m is having a live moderated online discussion on ‘Non – Metros: Byoyant with Festive Demand’ on Thursday, 15 October 2020 from 1600-1700 hrs IST. The session chair for the panel discussion is Nawal Ahuja, co-founder, exchange4media Group. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar Group; Shashi Sinha, chief executive officer – India, IPG Mediabrands; Vikram Sakhuja, group chief executive officer, Madison Media and OOH; VivekB Srivatsa, head-marketing for passenger vehicle business unit (PVBU), Tata Motors; SatyajitSengupta, ccsmo – sales & marketing, Dainik Bhaskar Group; and Minoo Phakey, senior general manager-marketing, Dabur India.
The panelists will share their insights on post lockdown being lifted, non-metros’ display of higher resilience than the metros, the festive spend constitutes a significant part of discretionary spends in India, non-metros brim with activities during festive celebrations, positive buying sentiments being observed in the non-metros for the upcoming festive season, and expectations that the festive demand will pace up the economic activities further in non-metros.
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