e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

Webinar to share insights on reverse migration and local market planning

e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

exchange4media Group (e4m), in collaboration with Dainik Bhaskar Group, is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.

e4m is hosting a live moderated online discussion on ‘All eyes on Bharat: growth potential unlocked’ on Tuesday, 3 November 2020, from 1600-1700 hrs IST in New Delhi, Kolkata, and Mumbai. The session chair for the panel discussion is Dr Annurag Batra, chairman & editor-in-chief, exchange4media group & BW Businessworld. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar group; Gulbahar Taurani, vice president, Philips Personal Health, Indian Subcontinent; Satyajit Sengupta, CCSMO – Sales & Marketing, Dainik Bhaskar group; Vaishali Verma, chief executive officer, Initiative; and Yadvinder Singh Guleria, director – Sales & Marketing, Honda Motorcycle & Scooter India (HMSI).

The panelists will share their insights on the resilience displayed by non-metros during the pandemic; how brands are leveraging the festive season, which traditionally sees increased activity in non-metros; changing demographics in media consumption across non-metros; the growth story for brands in ‘Bharat’; reverse migration: effect on demand and supply in non- metros, impact on business and the overall industry; building brand equity and trust; local market planning – the need of the hour; how has media strategy for brands evolved in 2020 and ensuring RoI on marketing money spent; how has the market prioritization model changed; optimizing the customer buying funnel; the triangular relationship between brand, agency, and publication; an integrated partnership to get best results; the role of print in helping a brand tailor its marketing activities; and how can brands ride on the credibility that print offers as a medium.

Click here to register for the event

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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