e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

Webinar to share insights on reverse migration and local market planning

e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

exchange4media Group (e4m), in collaboration with Dainik Bhaskar Group, is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.

e4m is hosting a live moderated online discussion on ‘All eyes on Bharat: growth potential unlocked’ on Tuesday, 3 November 2020, from 1600-1700 hrs IST in New Delhi, Kolkata, and Mumbai. The session chair for the panel discussion is Dr Annurag Batra, chairman & editor-in-chief, exchange4media group & BW Businessworld. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar group; Gulbahar Taurani, vice president, Philips Personal Health, Indian Subcontinent; Satyajit Sengupta, CCSMO – Sales & Marketing, Dainik Bhaskar group; Vaishali Verma, chief executive officer, Initiative; and Yadvinder Singh Guleria, director – Sales & Marketing, Honda Motorcycle & Scooter India (HMSI).

The panelists will share their insights on the resilience displayed by non-metros during the pandemic; how brands are leveraging the festive season, which traditionally sees increased activity in non-metros; changing demographics in media consumption across non-metros; the growth story for brands in ‘Bharat’; reverse migration: effect on demand and supply in non- metros, impact on business and the overall industry; building brand equity and trust; local market planning – the need of the hour; how has media strategy for brands evolved in 2020 and ensuring RoI on marketing money spent; how has the market prioritization model changed; optimizing the customer buying funnel; the triangular relationship between brand, agency, and publication; an integrated partnership to get best results; the role of print in helping a brand tailor its marketing activities; and how can brands ride on the credibility that print offers as a medium.

Click here to register for the event

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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