e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

Webinar to share insights on reverse migration and local market planning

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e4m
e4m webinar discussion on ‘All eyes on Bharat: growth potential unlocked’

exchange4media Group (e4m), in collaboration with Dainik Bhaskar Group, is curating a series of webinars called ‘Non – Metros: Driving The Economic Resurgence’ where they focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.

e4m is hosting a live moderated online discussion on ‘All eyes on Bharat: growth potential unlocked’ on Tuesday, 3 November 2020, from 1600-1700 hrs IST in New Delhi, Kolkata, and Mumbai. The session chair for the panel discussion is Dr Annurag Batra, chairman & editor-in-chief, exchange4media group & BW Businessworld. The esteemed panel members include Girish Agarwal, promoter-director, Dainik Bhaskar group; Gulbahar Taurani, vice president, Philips Personal Health, Indian Subcontinent; Satyajit Sengupta, CCSMO – Sales & Marketing, Dainik Bhaskar group; Vaishali Verma, chief executive officer, Initiative; and Yadvinder Singh Guleria, director – Sales & Marketing, Honda Motorcycle & Scooter India (HMSI).

The panelists will share their insights on the resilience displayed by non-metros during the pandemic; how brands are leveraging the festive season, which traditionally sees increased activity in non-metros; changing demographics in media consumption across non-metros; the growth story for brands in ‘Bharat’; reverse migration: effect on demand and supply in non- metros, impact on business and the overall industry; building brand equity and trust; local market planning – the need of the hour; how has media strategy for brands evolved in 2020 and ensuring RoI on marketing money spent; how has the market prioritization model changed; optimizing the customer buying funnel; the triangular relationship between brand, agency, and publication; an integrated partnership to get best results; the role of print in helping a brand tailor its marketing activities; and how can brands ride on the credibility that print offers as a medium.

Click here to register for the event

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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