Orange O Tec at Gartex Texprocess 2019

Digital textile printing to pick up in future

1126
Tec
Aayush Rathi, director, Orange O Tec at Gartex 2019. Photo IPP

Orange O Tec, a Surat-based distributor of digital and dye sublimation textile inkjet printing machinery by MS and Colorix (an Orange brand), displayed MS JP2 dye sublimation printer, Colorix Fab Pro II direct-to-textile digital printer, and Sub Pro I, a dye sublimation printer at Gartex Texprocess 2019.

The dye sublimation printer by MS can print up to 1800 meters per day and uses 4 printheads and 8 channels. The machine features double CMYK arrays and is suitable for transfer paper printing and feeding paper system. The Fab Pro II direct-to-textile digital printer features a production speed of 150 meters per hour, 8 printheads, dual row printhead alignment, tension adjustable system and anti-scratch printed protection design. The Sub Pro I dye sublimation printer can print at 180 meters per hour with 2 to 4 printheads. The machine can run up to 1000 meters non-stop and has 4 to 8 color configuration and auto paper detect sensor.

Aayush Rathi, director, Orange O Tec said, “We have more than 140 installations of MS textile printers in India and over 1000 installations globally. The MS printing machines are high speed machines with productivity of 4000 meters per day.”

Rathi explained that Colorix is targeted at entry-level customers who want to foray into the digital textile printing segment with productivity of 1000 to 2000 meters per day. “We follow the Kyocera technology in all of our machines; it produces the best results in terms of sharpness,” he said.

Speaking about the company, Rathi said, “We started off by selling conventional printing dyes to printing houses. Today, we are working our way to digital and we have recently launched Mini Lario digital printing machine with productivity of 12,000 meters a day, similar to a rotary machine.”

Sharing his viewpoint on the digital textile printing industry in India, Rathi said that as of now, the industry is less than 1% of the total textile printing market. “In Surat there are 300 process houses and each house produces 100,000 meters a day in average, which means Surat produces 3 crore meters a day and the rest of the process houses in the country produce around 6 crore meters a day. Now in digital, the production is around 30 lakh meters a day including dye sumblimation, which amounts to 1% of the textile printing industry,” Rathi remarked.

According to him, customers are looking for high speed and productivity in new machines. They are still adapting to the new technology in digital. “There is no choice apart from digital if they want high productivity; conventional is simply not built to serve that purpose,” he concluded.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here