FIPP Silicon Beach tour – 14-15 November 2019, Los Angeles

Video distribution strategies


With FIPP going to Las Vegas for the 42nd FIPP World Media Congress from 12 to 14 November 2019, only 15 guests will have the opportunity post the Congress (from the afternoon of 14 November to 15 November) to join a one-and-a-half day tour of companies in Silicon Beach, Los Angeles for in-depth conversations about their approach to storytelling and business.

The tour of Silicon Beach combines Hollywood’s storytelling roots with the thriving technology industry to look at optimal video distribution strategies, the move to vertical video, plus audience engagement strategies including user acquisition and retention.

The historic home of US film and entertainment, Los Angeles has more recently cemented its reputation as a hotbed for digital media. LA’s Silicon Beach is now recognized as the tech capital of Southern California, attracting hundreds of tech companies including innovative start-ups as well as established players such as Google, Facebook, YouTube, Netflix and Hulu.

Drawing on Hollywood’s success and the local talent pool, Silicon Beach is now the largest video and virtual reality hub in the world. In turn new social media influencers, who have larger and more loyal followings than traditional celebrities, are acting like publishers and attracting ever-growing advertising budgets.

Media giants are innovating with new business models and lines are blurring between traditional studios such as Disney and new well-funded entrants such as Quibi and Vertical Networks. The media and entertainment sector now brings a staggering US$ 161 billion to the economy.

The FIPP Silicon Beach Tour will combine discovery meetings with key media and tech players from the area, a sunset drinks reception with local startups and an intimate networking lunch with a local thought leader driving digital innovation.

The event is open to senior level media industry professionals who are attending the FIPP World Media Congress in Las Vegas and is limited to 15 attendees only.


The tour will begin on 14 November 2019 at 2.00 p.m., with arrivals and optional self-guided walking tours of the Abbot Kinney Boulevard or a trip along Venice Beach Front till 5 p.m. The evening will conclude with a sunset rooftop networking drinks and dinner overlooking the beach to meet with founders of local startups and influential media executives. The next day will begin at 7.00 a.m. with breakfast and transfers. The company meetings will take place from 9.00 a.m. to 12.00 p.m. The networking lunch and speaker session will begin at 12.00 and company meetings will take place from 2.00 p.m to 5.00 p.m.

Tour meetings

The schedule of company meetings is in development and is subject to change. The companies including Vertical Networks, Santa Monica, SnapChat, Santa Monica, Cheddar, West Hollywood, YouTube Studios, Playa Vista, Google, Playa Vista, Yahoo / Verizon 5G / Ryot XR, Playa Vista, have participated in previous tours and have indicated their willingness to be included in future events.

There will be a lunchtime speaker, likely from Cheddar, the financial news network for millennials that was recently acquired for US$ 200 million. FIPP is also planning a tour of ‘Spruce the Goose’ – Google’s all new Los Angeles HQ built in the Howard Hughes plane hangar where the historic ‘Spruce Goose’ was built.


In order to register for the FIPP World Media Congress and the Silicon Beach Tour, add the tour option while registering for the congress and the payment will automatically be added to the congress check-out amount. In case one has already registered for the congress, but now wants to add the tour, please get in touch with Claire Jones or Natalie Butcher to assist with the registration.

To join only the tour, please get in touch with Claire or Natalie to register. For non-congress participants, there is a charge of US$ 500 in addition to the normal prices to join the tour. The final standard pricing for the tour for FIPP members is US$ 1,599 from 26 September 2019 onwards and for non-memebers, it is US$ 1,849. For those not attending the congress, US$ 500 will be added to the standard prices.

The event pass includes organization of all company visits and meetings, drinks reception, dinner, breakfast and lunch at selected venues, one night hotel accommodation, personal guidance onsite, presentation slides (where made available) and flights to and from Los Angeles. Individual airport transfers and local visas are not included although FIPP can provide the necessary letter of invitation. An invoice will be sent separately after registration. In the event of cancellation by the attendee, registration costs will not be refunded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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