FIPP Silicon Beach tour – 14-15 November 2019, Los Angeles

Video distribution strategies

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With FIPP going to Las Vegas for the 42nd FIPP World Media Congress from 12 to 14 November 2019, only 15 guests will have the opportunity post the Congress (from the afternoon of 14 November to 15 November) to join a one-and-a-half day tour of companies in Silicon Beach, Los Angeles for in-depth conversations about their approach to storytelling and business.

The tour of Silicon Beach combines Hollywood’s storytelling roots with the thriving technology industry to look at optimal video distribution strategies, the move to vertical video, plus audience engagement strategies including user acquisition and retention.

The historic home of US film and entertainment, Los Angeles has more recently cemented its reputation as a hotbed for digital media. LA’s Silicon Beach is now recognized as the tech capital of Southern California, attracting hundreds of tech companies including innovative start-ups as well as established players such as Google, Facebook, YouTube, Netflix and Hulu.

Drawing on Hollywood’s success and the local talent pool, Silicon Beach is now the largest video and virtual reality hub in the world. In turn new social media influencers, who have larger and more loyal followings than traditional celebrities, are acting like publishers and attracting ever-growing advertising budgets.

Media giants are innovating with new business models and lines are blurring between traditional studios such as Disney and new well-funded entrants such as Quibi and Vertical Networks. The media and entertainment sector now brings a staggering US$ 161 billion to the economy.

The FIPP Silicon Beach Tour will combine discovery meetings with key media and tech players from the area, a sunset drinks reception with local startups and an intimate networking lunch with a local thought leader driving digital innovation.

The event is open to senior level media industry professionals who are attending the FIPP World Media Congress in Las Vegas and is limited to 15 attendees only.

Agenda

The tour will begin on 14 November 2019 at 2.00 p.m., with arrivals and optional self-guided walking tours of the Abbot Kinney Boulevard or a trip along Venice Beach Front till 5 p.m. The evening will conclude with a sunset rooftop networking drinks and dinner overlooking the beach to meet with founders of local startups and influential media executives. The next day will begin at 7.00 a.m. with breakfast and transfers. The company meetings will take place from 9.00 a.m. to 12.00 p.m. The networking lunch and speaker session will begin at 12.00 and company meetings will take place from 2.00 p.m to 5.00 p.m.

Tour meetings

The schedule of company meetings is in development and is subject to change. The companies including Vertical Networks, Santa Monica, SnapChat, Santa Monica, Cheddar, West Hollywood, YouTube Studios, Playa Vista, Google, Playa Vista, Yahoo / Verizon 5G / Ryot XR, Playa Vista, have participated in previous tours and have indicated their willingness to be included in future events.

There will be a lunchtime speaker, likely from Cheddar, the financial news network for millennials that was recently acquired for US$ 200 million. FIPP is also planning a tour of ‘Spruce the Goose’ – Google’s all new Los Angeles HQ built in the Howard Hughes plane hangar where the historic ‘Spruce Goose’ was built.

Registration

In order to register for the FIPP World Media Congress and the Silicon Beach Tour, add the tour option while registering for the congress and the payment will automatically be added to the congress check-out amount. In case one has already registered for the congress, but now wants to add the tour, please get in touch with Claire Jones or Natalie Butcher to assist with the registration.

To join only the tour, please get in touch with Claire or Natalie to register. For non-congress participants, there is a charge of US$ 500 in addition to the normal prices to join the tour. The final standard pricing for the tour for FIPP members is US$ 1,599 from 26 September 2019 onwards and for non-memebers, it is US$ 1,849. For those not attending the congress, US$ 500 will be added to the standard prices.

The event pass includes organization of all company visits and meetings, drinks reception, dinner, breakfast and lunch at selected venues, one night hotel accommodation, personal guidance onsite, presentation slides (where made available) and flights to and from Los Angeles. Individual airport transfers and local visas are not included although FIPP can provide the necessary letter of invitation. An invoice will be sent separately after registration. In the event of cancellation by the attendee, registration costs will not be refunded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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