Orange O Tec at Gartex Texprocess 2019

Digital textile printing to pick up in future

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Aayush Rathi, director, Orange O Tec at Gartex 2019. Photo IPP

Orange O Tec, a Surat-based distributor of digital and dye sublimation textile inkjet printing machinery by MS and Colorix (an Orange brand), displayed MS JP2 dye sublimation printer, Colorix Fab Pro II direct-to-textile digital printer, and Sub Pro I, a dye sublimation printer at Gartex Texprocess 2019.

The dye sublimation printer by MS can print up to 1800 meters per day and uses 4 printheads and 8 channels. The machine features double CMYK arrays and is suitable for transfer paper printing and feeding paper system. The Fab Pro II direct-to-textile digital printer features a production speed of 150 meters per hour, 8 printheads, dual row printhead alignment, tension adjustable system and anti-scratch printed protection design. The Sub Pro I dye sublimation printer can print at 180 meters per hour with 2 to 4 printheads. The machine can run up to 1000 meters non-stop and has 4 to 8 color configuration and auto paper detect sensor.

Aayush Rathi, director, Orange O Tec said, “We have more than 140 installations of MS textile printers in India and over 1000 installations globally. The MS printing machines are high speed machines with productivity of 4000 meters per day.”

Rathi explained that Colorix is targeted at entry-level customers who want to foray into the digital textile printing segment with productivity of 1000 to 2000 meters per day. “We follow the Kyocera technology in all of our machines; it produces the best results in terms of sharpness,” he said.

Speaking about the company, Rathi said, “We started off by selling conventional printing dyes to printing houses. Today, we are working our way to digital and we have recently launched Mini Lario digital printing machine with productivity of 12,000 meters a day, similar to a rotary machine.”

Sharing his viewpoint on the digital textile printing industry in India, Rathi said that as of now, the industry is less than 1% of the total textile printing market. “In Surat there are 300 process houses and each house produces 100,000 meters a day in average, which means Surat produces 3 crore meters a day and the rest of the process houses in the country produce around 6 crore meters a day. Now in digital, the production is around 30 lakh meters a day including dye sumblimation, which amounts to 1% of the textile printing industry,” Rathi remarked.

According to him, customers are looking for high speed and productivity in new machines. They are still adapting to the new technology in digital. “There is no choice apart from digital if they want high productivity; conventional is simply not built to serve that purpose,” he concluded.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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