Arrow Digital at Gartex 2019

Indian distribution for EFI Reggiani and Kornit Digital

The Arrow Digital team at Gartex 2019. Photo IPP

Arrow Digital, a distributor of materials and equipment for the digital printing and cutting markets based in Ahmedabad, represented EFI Reggiani and Kornit Digital at Gartex 2019. Established in 1993, Arrow Digital was participating at Gartex for the 17th time. The company started distribution for Reggiani and Kornit in India in 2018.

The company explained the features and specifications of the Kornit Storm HD 6 direct-to-garment machine and Reggiani dye sublimation machine on its stand at Gartex.

Speaking about the Kornit Storm HD 6 printer, Ambika Yadav, brand manager for Arrow Digital said, “It is difficult to print on dark garments with screen printing machines. But with direct-to-garment machines by Kornit, you can print on dark garments and different types of fabrics, even on denim. Kornit machines are ISO certified and use water-based inks.”

Ashish Singh of Arrow Digital, who undertakes the sales for EFI Reggiani machines, added, “Reggiani machines are a pioneer in textile printing. Reggiani started with conventional printing and shifted to digital textile printing with time. In 2018, the company launched a single pass machine with productivity of 1 lakh meter a day. D’decor uses Reggiani machines. Reggiani has 40% market share.”

Sharing her views on the industry, Yadav said, “The overall textile printing market is dull because of the country’s economy. But 80-90% textile printers still use screen printing machines. Customers are starting to explore direct-to-garment machines but there is an issue of the cost. Screen printing takes several days to print while a digital printer can do it in a few minutes. We are hopeful that conventional printers will divert to digital printing because of its sustainability benefits.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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