Arrow Digital at Gartex 2019

Indian distributors for EFI Reggiani and Kornit Digital

The Arrow Digital team at Gartex 2019. Photo IPP
The Arrow Digital team at Gartex 2019. Photo IPP

Arrow Digital, a distributor of materials and equipment for the digital printing and cutting markets based in Ahmedabad, represented EFI Reggiani and Kornit Digital at Gartex 2019. Established in 1993, Arrow Digital was participating at Gartex for the 17th time. The company started distribution for Reggiani and Kornit in India in 2018.

The company explained the features and specifications of the Kornit Storm HD 6 direct-to-garment machine and Reggiani dye sublimation machine on its stand at Gartex.

Speaking about the Kornit Storm HD 6 printer, Ambika Yadav, brand manager for Arrow Digital said, “It is difficult to print on dark garments with screen printing machines. But with direct-to-garment machines by Kornit, you can print on dark garments and different types of fabrics, even on denim. Kornit machines are ISO certified and use water-based inks.”

Ashish Singh of Arrow Digital, who undertakes the sales for EFI Reggiani machines, added, “Reggiani machines are a pioneer in textile printing. Reggiani started with conventional printing and shifted to digital textile printing with time. In 2018, the company launched a single pass machine with productivity of 1 lakh meter a day. D’decor uses Reggiani machines. Reggiani has 40% market share.”

Sharing her views on the industry, Yadav said, “The overall textile printing market is dull because of the country’s economy. But 80-90% textile printers still use screen printing machines. Customers are starting to explore direct-to-garment machines but there is an issue of the cost. Screen printing takes several days to print while a digital printer can do it in a few minutes. We are hopeful that conventional printers will divert to digital printing because of its sustainability benefits.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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