HP launches new dye sublimation textile printer

Gartex 2019 – Personalized and fast digital textile printing

Vitesh Sharma, head of Sign and Graphics, HP at the unveiling of HP Stitch S series during Gartex.
Vitesh Sharma, head of Sign and Graphics, HP at the unveiling of HP Stitch S series during Gartex.

HP launched a new range of dye sublimation textile printers in India for the first time at Gartex 2019 in New Delhi. From the inkjet printers in the new Stitch S series, the S500 was displayed, and while the Stitch S1000 was being talked about and available for sale, it was not put on display.

Vitesh Sharma, country manager, HP India said, “Dye-sublimation printers first print on paper, following which the print is transferred to fabric. The machines we are launching have some new twists and improvisations. The S500 is a 5-foot wide machine while the S1000 is 10-feet wide.”

Explaining the improvements in the newly launched printers, Sharma said, “A big concern for customers is the color consistency. Because of the inherent design of dye-sublimation printers, it is difficult to match the color consistency of print across different batches produced in the same machine at different locations. With time, the machine deteriorates and so does the color consistency. The new Stitch S series has an inbuilt spectrophotometer and Cloud-based profiling for color standardization. You can create one profile for a design and it will be printed with the same color consistency on all the machines no matter where they are installed provided the same profile is used. Brands like Zara have multiple manufacturing locations; by using the Stitch S series, their garments printed at different locations will have the same look and feel.”

According to Sharma, Indian textile export is expected to grow to US$ 82 billion by 2021. The overall textile market of India is US$ 150 billion a year. The textile segment contributes 7% to the country’s total output and is 2% of the Indian GDP.

Personalization for GenZ

“However, the penetration of digital textile printing is very small. Garments are still being printed conventionally. But for times to come, digital textile printing will increase. Apart from sustainability benefits, digital textile printing has other advantages including the ability to provide personalized prints. GenZ prefers uniqueness and personalization and that is not possible on traditional printing machines.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here