EFI Reggiani’s textile success in Russia

New opportunities and prospects of the Russian textile market

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EFI
Textiles being printed on EFI printers

EFI Reggiani, together with its partner in Russia, Nissa Distribution, has completed three new sales contracts for the supply and installation of industrial solutions for direct-to-fabric and sublimation industrial textile printing. The new sales bring EFI Reggiani’s productive and sustainable digital solutions to three leading Russian textile producers – D-TEX Digital Textile Printing, MIRtex, and Sima-Land.

Having more than 70 years of experience and competence developing textile technologies and machinery, EFI Reggiani is a world leader in the implementation of innovative solutions. The EFI Reggiani product portfolio includes the Reggiani and Mezzera brands – a broad range of solutions for textile manufacturing. EFI Reggiani has had a long-lasting presence in Russia serving key customers with digital printers using water-based inks, analog printers, and pre- and post-treatment equipment. EFI Reggiani has further enhanced its presence with Nissa Distribution, a valuable local partner.

Greater sustainability and productivity for the Russian market

EFI Reggiani develops, manufactures, sells, installs, and services advanced industrial textile machinery solutions worldwide, working closely with partners such as Nissa. Customers, including many of the world’s leading textile manufacturers, benefit from high efficiency in their manufacturing process, optimized productivity, reduced energy and water costs, and a reduced environmental impact.

The network of EFI Reggiani agent partners, technical specialists, and service engineers worldwide provides customers with high-quality service and effective before- and after-sales support while also offering consultations on effective technology use.

Nissa Distribution, and its subsidiary Nissa Stensart, became distributors of EFI Reggiani products in Russia in 2018. The Stensart product portfolio is comprised of the widest range of equipment for preparation, printing, and finishing of textiles, meeting the demanding requirements for successful production in different textile market segments.

EFI Reggiani’s success in the Russian market comes from well-coordinated, concerted efforts with Nissa Distribution and Nissa Stensart, ensuring full sales and technical support for customers. The most recent results of EFI Reggiani’s activities with Nissa Distribution and Nissa Stensart are the finalization of three contracts for EFI Reggiani POWER and EFI Reggiani NEXT digital textile printers.

New power installations

Russia’s first EFI Reggiani POWER 180 and POWER 240 digital printers were recently sold to D-TEX Digital Textile Printing, located in Stupino, in the Moscow Oblast, and to MIRtex, in Furnmanov, Russia. The companies, which print and manufacture products using natural fibers and knitwear, are among the largest comprehensive textile manufacturers serving Russia and the Commonwealth of Independent States (CIS).

The EFI Reggiani POWER 180 and POWER 240 are industrial digital printing machines for direct printing on fabric, knitwear, and textiles in widths of 1.8 and 2.4 meters, respectively. They are equipped with a high-precision continuous transportation belt for reliable, accurate fabric feeding without wrinkles. Both machines can use EFI Reggiani’s water-based, eco-friendly inks, including popular EFI Reggiani BDR Diamon reactive inks.

EFI
Textiles being printed on EFI printers

EFI Reggiani POWER printers combine unparalleled reliability from EFI Reggiani’s long history of manufacturing excellence with new cutting-edge innovations that make production faster, smoother, and more efficient. The printers’ ink recirculation system and electronics make the POWER line the top seller in its category worldwide. With EFI Reggiani POWER printers, users benefit from superior versatility to manage a wider variety of inks, dramatic reduction in maintenance needs and stoppages, and increased tolerance to environmental conditions.

Sima-Land’s NEXT digital innovation

Russia’s first EFI Reggiani NEXT 340 printer is being installed at the largest wholesale textile company in Russia, Sima-Land. The Yekaterinburg-based company offers more than 1 million different products, including décor textiles for the home and office and men’s, women’s, and children’s clothing.

The EFI Reggiani NEXT 340 is a 3.4-meter-wide, beltless industrial digital printing machine for direct and sublimation printing. Sima-Land’s printer is equipped with four Kyocera industrial printheads and will give the wholesaler productivity running in a CMYK x 2 configuration or in an eight-colour configuration for superior quality. Using eco-friendly, water-based EFI Reggiani IRIS inks will give Sima-Land the ability to print bright, vivid shades and colours and ensure an extraordinary level of print durability.

The Reggiani NEXT printer is the digital solution for sublimation printing on paper and non-elastic fabrics, designed to revolutionize fashion, sportswear, and home décor markets with its combination of cost-saving features, speed, and quality. Reggiani NEXT users worldwide benefit from reliable, industrial printing with limited initial investment on a printer offering exceptional ease of use and the lowest cost per meter production in its category.

Nissa Distribution will handle future technical service and maintenance of the new printers sold to D-TEX, MIRtex, and Sima-Land, as well as supply spare parts and consumables.

We are very excited about the success of working with Nissa Distribution and Nissa Stensart to grow EFI Reggiani’s presence in the important Russian market,” said EFI Reggiani senior vice president and general manager Adele Genoni. “The installation of high-performance EFI Reggiani industrial digital textile printers at three of the largest textile companies in Russia, and the ability to help these customers grow in the midst of a pandemic, reflect the serious commitment EFI Reggiani and our partners have in helping customers thrive and grow with efficient, productive and green digital printing solutions.”

In the future, EFI Reggiani, Nissa Distribution, and Nissa Stensart will continue to collaborate to reinforce their joint, effective efforts to provide customers with the highest level of support and technical assistance, furthering promotion of EFI Reggiani digital printing solutions in Russia and the CIS.

EFI is a global technology company based in Silicon Valley and is leading the worldwide transformation from analog to digital imaging. It is passionate about fuelling customer success with products that increase competitiveness and boost productivity. To do that, it develops breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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