Guntur’s Impress Advertising aims big with a Ricoh PRO C7200X

Second Ricoh press in the facility

Movva Hari Babu, Proprietor, Impress Adverting Media, with the Ricoh PRO C7200X

Guntur-based Impress Advertising Media has upgraded its production setup with the addition of a new Ricoh Pro C7200X digital press to its existing machine portfolio, which consists of a Ricoh Pro 8310 and other machines. Both presses have been supplied and installed by Monotech Systems.

Since its establishment in the year 2001, Impress Advertising Media has grown several-fold and into different segments. Movva Hari Babu, proprietor, Impress Adverting Media, said, “We started our printing business two decades ago as a digital large-format or signage printing shop cum a newspaper classified ad agency at Arundelpet in Guntur, Andhra Pradesh.” Following growing market trends and new developments in the sector, we eventually switched to commercial printing.” 

When Impress Advertising Media worked for a handful of reputed newspapers such as the The Hindu, Eenadu, Andhra Jyothi and others, they came to know that demands for commercial printing from their clients were growing. So they started a commercial printing division with the installation of a line of digital presses, including a Konica Minolta Bizhub Press C1060 and a Ricoh Pro 8310, backed by a team of around dozen printing professionals including two graphic designers. 

“Though we have been the user of the Ricoh Pro 8310, which is a black & white cut-sheet press, we had the feeling to add yet another advanced and versatile Ricoh production digital press in our portfolio for sharp and high-textured color graphics,” Babu said. He continued, “After that, we decided to get one from Monotech Systems, whom we know well and trust its products and after-sales support. This is how we purchased the production workhorse—the Ricoh Pro C7200X Graphic Arts Edition.”

Babu said the procurement of the Ricoh Pro C7200X with white ink toner has changed the way they used to work earlier. “We are now empowered to increase our production speed and color print quality. Our growth trajectory is now pointed at capturing additional high-end photo album printing for customers from different parts of Andhra Pradesh.”

The main areas that have been enhanced after the Ricoh Pro C7200X was installed are coffee table books, photo albums, pamphlets, brochures, etc.

The Ricoh Pro C7200X is an ideally engineered digital press to create vivid colors in offset quality. It can run at the speed of 85 ppm (pages per minute) and can print on a range of media stock up to 360 gsm. “We have an ambitious motto saying ‘You imagine. We print!’ Now, we can convert this slogan into reality using the Ricoh Pro C7200X,” Babu said.

Harnessing greater efficiency in high-end graphic printing is the main objective of Impress Advertising Media. Babu says they are now pulling up their sleeves to exploit the capability of the press. “If it was not the combination of advanced features of the digital press and dedicated support from Monotech Systems, we might have never achieved what we garner today in the domain of commercial printing,” he concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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