Guntur’s Impress Advertising aims big with a Ricoh PRO C7200X

Second Ricoh press in the facility

Movva Hari Babu, Proprietor, Impress Adverting Media, with the Ricoh PRO C7200X

Guntur-based Impress Advertising Media has upgraded its production setup with the addition of a new Ricoh Pro C7200X digital press to its existing machine portfolio, which consists of a Ricoh Pro 8310 and other machines. Both presses have been supplied and installed by Monotech Systems.

Since its establishment in the year 2001, Impress Advertising Media has grown several-fold and into different segments. Movva Hari Babu, proprietor, Impress Adverting Media, said, “We started our printing business two decades ago as a digital large-format or signage printing shop cum a newspaper classified ad agency at Arundelpet in Guntur, Andhra Pradesh.” Following growing market trends and new developments in the sector, we eventually switched to commercial printing.” 

When Impress Advertising Media worked for a handful of reputed newspapers such as the The Hindu, Eenadu, Andhra Jyothi and others, they came to know that demands for commercial printing from their clients were growing. So they started a commercial printing division with the installation of a line of digital presses, including a Konica Minolta Bizhub Press C1060 and a Ricoh Pro 8310, backed by a team of around dozen printing professionals including two graphic designers. 

“Though we have been the user of the Ricoh Pro 8310, which is a black & white cut-sheet press, we had the feeling to add yet another advanced and versatile Ricoh production digital press in our portfolio for sharp and high-textured color graphics,” Babu said. He continued, “After that, we decided to get one from Monotech Systems, whom we know well and trust its products and after-sales support. This is how we purchased the production workhorse—the Ricoh Pro C7200X Graphic Arts Edition.”

Babu said the procurement of the Ricoh Pro C7200X with white ink toner has changed the way they used to work earlier. “We are now empowered to increase our production speed and color print quality. Our growth trajectory is now pointed at capturing additional high-end photo album printing for customers from different parts of Andhra Pradesh.”

The main areas that have been enhanced after the Ricoh Pro C7200X was installed are coffee table books, photo albums, pamphlets, brochures, etc.

The Ricoh Pro C7200X is an ideally engineered digital press to create vivid colors in offset quality. It can run at the speed of 85 ppm (pages per minute) and can print on a range of media stock up to 360 gsm. “We have an ambitious motto saying ‘You imagine. We print!’ Now, we can convert this slogan into reality using the Ricoh Pro C7200X,” Babu said.

Harnessing greater efficiency in high-end graphic printing is the main objective of Impress Advertising Media. Babu says they are now pulling up their sleeves to exploit the capability of the press. “If it was not the combination of advanced features of the digital press and dedicated support from Monotech Systems, we might have never achieved what we garner today in the domain of commercial printing,” he concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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