Aarona Tesch joins Komori America

Former Ricoh analyst joins Komori USA team

Aarona Tesch, the new marketing and communications manager of Komori America.
Aarona Tesch, the new marketing and communications manager of Komori America.

Komori America announced Aarona Tesch as their marketing and communications manager on 18 July 2018. In this role, Tesch will be overseeing the company’s overall marketing functions. Her responsibilities will include developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization. Tesch has spent the last 28 years working in marketing and sales. In addition, she will report to Jacki Hudmon, vice president new business development for Komori America.

Tesch was a senior merchandising analyst at Ricoh USA, Inc.- DMR Channel Marketing. In this position, she developed, implemented and executed marketing strategy for partner organizations; managed financial investments, strategic initiatives, sales incentives and promotional activities. Prior to her time at Ricoh USA, Inc., she served as director of brand management at PCNation, Inc.

“We are excited to welcome Aarona to the Komori family,” said Hudmon. “Her extensive experience working with manufacturers, suppliers and customers in a highly customer service-oriented industry will only add to Komori’s focus on driving communications that positively affect our overall brand and support our customers’ engagement and commitment.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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