Wan-Ifra Digital Media India 2-4 March 2021

Registrations now open for virtual conference

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Wan-Ifra
Wan-Ifra Digital Media India 2-4 March 2021

The registration to the Wan-Ifra Digital Media India 2021 Conference, coming up on 2-4 March, is open now. The conference program is custom-curated for the South Asia news publishing managers and brings in best practice case studies of leading publishers worldwide, including WSJ, BILDPlus, 24.com, Gannett, and others. Don’t miss the opportunity to find answers to the often debated topic of how to make and sustain revenue in digital.

The presentations include five key lessons in digital transformation by WSJ experiences; paid content strategy of The Hindu; product lead strategy of BILDPlus to retain loyal ‘paying’ readers; Brand Studio 24.com, connecting with the customers; Content to commerce model from MensXP; and building data capabilities, the Bonnier News Local way.

Stay tuned for the detailed program. Follow https://events.wan-ifra.org/events/digital-media-india-2021 for more information regarding the event.

The conference timing will be 10 am – 12 pm and 3 pm – 5 pm on all three days.

Register now from this link.

https://wanifraevents.eventsair.com/digital-media-india2021/registration/Site/Register

Wan-Ifra members get complimentary registration.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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