Ricoh Europe offers Touch7 color guides

Touch7 color guides provide printers with 1520 neon and pastel colors

Ricoh Touch7 neon pink color guide
Ricoh Touch7 neon pink color guide

In Europe, the Middle East, and Africa, Ricoh Europe offers its Ricoh Pro C7200X press customers Touch7 color guides illustrating the neon yellow and pink toners available for use in the press. The five-color Touch7 guides show exactly how the C7200X press produces the 1520 colors available and are offered to Ricoh owners to enable them to illustrate the design possibilities with their presses.

Ricoh Touch7 color guide is simple and logical for designers

Richard Ainge, Touch7 inventor and company founder, discussing the Ricoh relationship, said, “These beautiful color guides, the first available anywhere, demonstrate how neon toners can be used to produce bright, vibrant, and punchy results. Neon toners, which extend the gamut of the Ricoh press, range from subtle pastels to deeply saturated reds, violets, and blues. The Touch7 color guide, together with the fifth color station available on the Ricoh press, is simple and logical for designers to specify. It yields remarkable and reproducible results.”

Ainge continued, “Touch7 color guides provide printers, agencies, graphic designers, and brands with 1520 neon and pastel colors, all produced on the Ricoh platform. Before Touch7, creatives were forced to use trial-and-error methods to match the Pantone Neon and Pastel Guide, a system designed only for use on litho presses and containing only 200 colors.”


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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