Screen Europe appoints Juan Cano as marketing director

To help drive Japanese inkjet manufacturer in Europe

Juan Cano_Marketing Director SCREEN Europe Courtesy- Screen Europe

Screen Europe has appointed Juan Cano as marketing director to help drive continued growth for the leading Japanese inkjet manufacturer in the European inkjet digital print market. Juan will oversee a young international team that focuses on driving the promotion of Screen’s three main product ranges – Truepress Jet for commercial printing, Truepress Label for labels and Truepress PAC for packaging applications.

As marketing director, Cano will spearhead the development and execution of comprehensive marketing campaigns. “In this role, Juan will leverage his deep understanding of the digital printing industry and market dynamics. His expertise in effectively communicating Screen’s value proposition to key stakeholders, combined with his exceptional public speaking skills, will further strengthen the company’s brand presence, perceived image and support its continued growth in the European digital print market,” says Akihiro Fujii, president of Screen Europe. “We are thrilled to have Juan leading our marketing efforts in Europe,” he adds.

Juan will combine his new role with the position of Screen Europe’s Business Development director for Flexible Packaging that he has held since 2020. His dual role will provide him with an in-depth understanding of customer needs and industry dynamics.

Cano said: “I am honored to take on the additional role of marketing director at a time when Screen is not only showing strong growth in its core markets but is also breaking into new ones, like packaging. I look forward to further enhancing our market presence through compelling marketing strategies and am committed to driving customer engagement, strengthening brand perception, and fueling the growth of Screen in the European market.”

With Juan Cano’s appointment, Screen is well-positioned to solidify its market leadership and continue to exceed customer expectations through innovative inkjet printing solutions and exceptional aftermarket service.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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