Screen Europe appoints Juan Cano as marketing director

To help drive Japanese inkjet manufacturer in Europe

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Juan Cano_Marketing Director SCREEN Europe Courtesy- Screen Europe

Screen Europe has appointed Juan Cano as marketing director to help drive continued growth for the leading Japanese inkjet manufacturer in the European inkjet digital print market. Juan will oversee a young international team that focuses on driving the promotion of Screen’s three main product ranges – Truepress Jet for commercial printing, Truepress Label for labels and Truepress PAC for packaging applications.

As marketing director, Cano will spearhead the development and execution of comprehensive marketing campaigns. “In this role, Juan will leverage his deep understanding of the digital printing industry and market dynamics. His expertise in effectively communicating Screen’s value proposition to key stakeholders, combined with his exceptional public speaking skills, will further strengthen the company’s brand presence, perceived image and support its continued growth in the European digital print market,” says Akihiro Fujii, president of Screen Europe. “We are thrilled to have Juan leading our marketing efforts in Europe,” he adds.

Juan will combine his new role with the position of Screen Europe’s Business Development director for Flexible Packaging that he has held since 2020. His dual role will provide him with an in-depth understanding of customer needs and industry dynamics.

Cano said: “I am honored to take on the additional role of marketing director at a time when Screen is not only showing strong growth in its core markets but is also breaking into new ones, like packaging. I look forward to further enhancing our market presence through compelling marketing strategies and am committed to driving customer engagement, strengthening brand perception, and fueling the growth of Screen in the European market.”

With Juan Cano’s appointment, Screen is well-positioned to solidify its market leadership and continue to exceed customer expectations through innovative inkjet printing solutions and exceptional aftermarket service.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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