Media Expo’s 50th edition begins in Mumbai

Demonstrations, excellence awards and panel discussions

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Messe Frankfurt India inaugurated it Media Expo Mumbai 2023 at Bombay Exhibition Center, Mumbai.

With a wider range of products, live product demonstrations, the inclusion of Screen Print – Industrial zone on the show floor, industrial print excellence awards, and panel discussions, Media Expo 2023, which began on 2 March in Mumbai, will serve as a complete package for indoor and outdoor advertising professionals.

Having established its name for the past 20 years for the latest in marketing, printing and signage solutions, Media Expo has become a platform for bridging the gap between innovation and application. The golden jubilee edition witnessed 32 new entrants into the world of indoor and outdoor advertising solutions. Visitors at the trade fair will have first-hand experience with over five new products and software launches by brands such as Canon, EFI VUTEk, SignAgent, CYGNUS, HP, etc.

This key business event was inaugurated by prominent names from the industry such as Rohit Yajnik, head – Non-Fare Revenue and Branding, Mumbai Metro One; medDevang Sheth, secretary, Screen Graphics Association of India; Junaid Shaikh, managing director, Roshan Space Brandcom; Raj Manek, managing director and Winston Pereira, general manager, Messe Frankfurt India Trade Fairs. 

Addressing the gathering, Rohit Yajnik said, “There has been a huge amount of progress over the last few years in the printing & signage segments. Client interests and preferences are tilting towards eco-friendly products and materials that give a better feel to the brand.” He said consumers are largely aiming for materials that are economically feasible as well as sustainable to the environment

Raj Manek said that for the past 20 years, the exhibition has been providing an opportunity for people who are at the cutting edge of machinery to bring their imagination to reality. “It gives me great pleasure as we inaugurate the grand 50th edition. The show will for the first time see a new zone dedicated to industrial screen printing, Industrial Print Excellence Awards and two panel discussions with a workshop. The strategic decision of hosting the panel discussions alongside the show will give the exhibitors, business visitors, speakers and delegates a comprehensive platform to source new solutions and gain knowledge. The trade show attracts visitors from across the sector to be a part of numerous innovative machines which will be showcased by the exhibitors for demonstration.”

The opening day also witnessed a panel discussion on ‘Colour Management’, where insights on the need for color management in contemporary printing, the future of color management, as well as what brands, the end consumers are looking for in terms of color and print were discussed.

The B2B exhibition is backed by industry associations such as Delhi Printers Association (DPA), The Bombay Master Printer’s Association (BMPA), Mumbai Mudrak Sangh (MMS), Offset Printer’s Association (OPA) and MSME Promotion Council. The Screen Print India – Industrial zone is supported by The European Specialist Printing Manufacturers Association (ESMA) and the Screen-printing Graphics Association of India (SGAI).

 Innovative and unique products are the major highlight of the Media Expo 2023 showcase, providing meaningful insights and bringing strong trade opportunities to businesses. Media Expo’s three-day edition will conclude on 4 March 2023.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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