HP showcases Latex 700 W printer at Media Expo 2023

Expo Mart, Greater Noida

Ujjwala Upadhyay, brand manager of Insight Print Communication with the HP Latex 700 W. Photo IPP

Printing solutions specialist HP showcased its Latex 700 W printer at the Media Expo 2023 exhibition taking place at Greater Noida’s Expo Mart from 14 to 16 September. Facilitating ease in printing for the decor and signage industries, the company targeted the exhibition to reach out to new signage printing customers.

It’s a good exhibition, and it is noticeable how much the signage industry has evolved. Every time we visit the Media Expo exhibition, we get to see something new,” said Ujjwala Upadhyay, brand manager of Insight Print Communication. “The HP Latex 700 W printer is a white ink machine best suited for the decor and signage industries and we expect some serious sales inquiries using this exhibition.”

Upadhyay says HP introduced water-based inks in India and it is common knowledge, “It is a sustainable technology as sustainability is the need of the hour. This machine uses fourth-generation inks and was launched in the Indian market around two years ago. The vibrancy of the fourth generation colors is also much higher, about 30% more than the third generation inks.”

Indian Printer and Publisher had covered the previous edition of the Media Expo that took place in Mumbai in March 2023. HP fondly talked about its fourth-generation latex inks during our visit.

Vitesh Sharma, HP’s country manager for the inkjet device business, had said, “HP has been investing in latex technology for more than a decade, and has been evolving ever since. Now we have reached the fourth generation. The HP Latex 2700 W printer’s USP is that the fourth-generation inks provide a much larger gamut of colors. The vibrancy of the fourth generation colors is also much higher, about 30% more than the third generation inks.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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