Media Expo to unveil industrial screen printing tech at 2023 editions

Mumbai and Delhi shows will have a new pavilion on segment

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Media Expo
Screen printing is used in multiple industries such as retail, automotive, electronics, and textiles.

Expanding its product showcase of printing technologies beyond traditional graphic arts, OOH media, or packaging applications, Messe Frankfurt India is set to introduce a new segment for industrial screen printing technology at the 2023 editions of Media Expo.

The branding show, which is heading towards its milestone 50th edition, will present a string of innovations from the world of printing, signage, indoor, and OOH advertising sectors introduced on the platform over the years. 

In addition, a new pavilion focused on technologies for industrial screen printing will be introduced at the Mumbai and Delhi editions next year. The Mumbai show will be held from 2 to 4 March while the Delhi edition is from 15 to 17 September 2023.

Screen printing continues to be one of the most effective techniques for creating art, prints, and designs in multiple industries – be it retail, automotive, electronics, or textiles. Its efficacy in printing on almost any kind of surface, be it cloth or fabrics, paper or plastics, glass, wood, or leather, makes it one of the most versatile technologies that can be used for both textiles as well as industrial applications. 

With an aim to create a more targeted platform catering to the respective textile and industrial buying groups, the organizers have decided to split the brand Screen Print India into two focused segments – ‘Screen Print India – Textiles’ & ‘Screen Print India – Industrial’.  Screen Print India – Textiles will continue to take place alongside Gartex Texprocess India catering to the textile value chain. Screen Print India – Industrial will be introduced as a segment under the Media Expo fair, targeting print businesses.

Indian printers as well as machinery and material suppliers have ramped up their operations over the past two years and continue to look for technologies that can meet demand across multiple sectors. While screen printing technologies are used for mass production or promotional items, many of these can become part of the manufacturing processes to enhance product finishing, coating, and final product appearance. 

Media Expo’s printing segment covers diverse solutions from woodwork printing to stone engraving machines to laser cutting to 3D printing technologies. Representing a multitude of applications for “functional graphics” used for product promotions, industrial screen printing, therefore, opens up promising growth areas for print businesses.

“Back in 2017, when we acquired Screen Print India, our strategy was to expand and enhance our offerings to our customers and partners in the printing and textile sectors. By segmenting the brand as per its applications of ‘textile’ and ‘industrial’ screen printing alongside two of our flagship fairs, we aim to develop the exhibitions in a more targeted and well-defined manner to suit respective visitor profiles and market demands,” Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings Ltd. 

From aesthetic prints that enhance product image to functional coating solutions for glass, metals, electronics, or substrates, the use of screen printing is manifold with reports pegging the global market growth at CAGR 16%, projected to a revised size of US$ 5 billion by 2027 from the estimated US$ 1.8 billion in the year 2020.

A dedicated convergence and networking platform under Media Expo for Industrial screen printing will bring the perfect synergy and allow trade visitors to explore solutions of functional coatings for medical and bio applications, aerospace and automotive printing, printed electronics, printed ceramics, and much more under a single platform.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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