Digital press manufacturers and buyers rely on Color-Logic for metallics

Many brands choose to work with Color-Logic-certified models for better print

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Color-Logic metallic colors are the first choice for digital press manufacturers and buyers
Color-Logic metallic colors are the first choice for digital press manufacturers and buyers

As printers around the world continue to add digital presses and printers to their stables of printing solutions, Color-Logic stands out as the odds-on choice for metallics. More than 70 digital press and printer models using metallic and white inks or toners to print on paper or white inks or toners to print on a metallic substrate have been certified by Color-Logic. Buyers of these machines can be confident their purchases can take complete advantage of all 924 metallic hues and embellishments. 

Commenting on its certification program, Mark Geeves, the company’s director of Sales and Marketing, said, “On the Color-Logic website, we maintain a list of press and printer manufacturer partners that enables potential digital press and printer buyers to determine whether the company has certified the machine they may be considering. Digital press and printer manufacturers with Color-Logic-certified models include Agfa, Canon, Domino, Durst, and EFI. Fujifilm, Gallus, HP Inidgo, Heidelberg, Konica-Minolta, Mark Andy, Mimaki, Mutoh, Nilpeter, Roland DG, Ricoh, Screen, swissQprint, Xeikon, and Xerox. The fact that virtually every digital press and printer manufacturer chooses to work with Color-Logic signals the widespread acceptance and need for its software to enable successful metallic color communication and the creation of print embellishments.”

Color-Logic to produce metallic embellishments for 924 metallic hues

Geeves continued, “Most certification processes in the print industry focus on quality, reproducibility, and repeatability, all very important to our process. Unlike other certifications, however, the Color-Logic certification is about the ability of the printer or press based on the substrate, inks and coatings used, as well as press conditions to produce metallic embellishments for the 924 Color-Logic metallic hues.”

“We focus on how to differentiate print, our color charts and test form, consisting of three 12-inch by 18-inch sheets or 10 feet of a web roll of paper, seek to demonstrate to brands, agencies, and printers what can be done at the design stage using the Color-Logic plug-ins and palettes for Adobe Creative Cloud. The world today is about differentiation and personalization. Our efforts with our press and printer manufacturer partners are focused on helping our printer customers achieve differentiation and personalization for their brand clients in significantly less time and with less pressroom waste than is possible without Color-Logic today.”

It develops color communication systems and software tool sets for various special effect printing applications. It also provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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