Digital press manufacturers and buyers rely on Color-Logic for metallics

Many brands choose to work with Color-Logic-certified models for better print

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Color-Logic metallic colors are the first choice for digital press manufacturers and buyers
Color-Logic metallic colors are the first choice for digital press manufacturers and buyers

As printers around the world continue to add digital presses and printers to their stables of printing solutions, Color-Logic stands out as the odds-on choice for metallics. More than 70 digital press and printer models using metallic and white inks or toners to print on paper or white inks or toners to print on a metallic substrate have been certified by Color-Logic. Buyers of these machines can be confident their purchases can take complete advantage of all 924 metallic hues and embellishments. 

Commenting on its certification program, Mark Geeves, the company’s director of Sales and Marketing, said, “On the Color-Logic website, we maintain a list of press and printer manufacturer partners that enables potential digital press and printer buyers to determine whether the company has certified the machine they may be considering. Digital press and printer manufacturers with Color-Logic-certified models include Agfa, Canon, Domino, Durst, and EFI. Fujifilm, Gallus, HP Inidgo, Heidelberg, Konica-Minolta, Mark Andy, Mimaki, Mutoh, Nilpeter, Roland DG, Ricoh, Screen, swissQprint, Xeikon, and Xerox. The fact that virtually every digital press and printer manufacturer chooses to work with Color-Logic signals the widespread acceptance and need for its software to enable successful metallic color communication and the creation of print embellishments.”

Color-Logic to produce metallic embellishments for 924 metallic hues

Geeves continued, “Most certification processes in the print industry focus on quality, reproducibility, and repeatability, all very important to our process. Unlike other certifications, however, the Color-Logic certification is about the ability of the printer or press based on the substrate, inks and coatings used, as well as press conditions to produce metallic embellishments for the 924 Color-Logic metallic hues.”

“We focus on how to differentiate print, our color charts and test form, consisting of three 12-inch by 18-inch sheets or 10 feet of a web roll of paper, seek to demonstrate to brands, agencies, and printers what can be done at the design stage using the Color-Logic plug-ins and palettes for Adobe Creative Cloud. The world today is about differentiation and personalization. Our efforts with our press and printer manufacturer partners are focused on helping our printer customers achieve differentiation and personalization for their brand clients in significantly less time and with less pressroom waste than is possible without Color-Logic today.”

It develops color communication systems and software tool sets for various special effect printing applications. It also provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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