Digital press manufacturers and buyers rely on Color-Logic for metallics

Many brands choose to work with Color-Logic-certified models for better print

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Color-Logic metallic colors are the first choice for digital press manufacturers and buyers
Color-Logic metallic colors are the first choice for digital press manufacturers and buyers

As printers around the world continue to add digital presses and printers to their stables of printing solutions, Color-Logic stands out as the odds-on choice for metallics. More than 70 digital press and printer models using metallic and white inks or toners to print on paper or white inks or toners to print on a metallic substrate have been certified by Color-Logic. Buyers of these machines can be confident their purchases can take complete advantage of all 924 metallic hues and embellishments. 

Commenting on its certification program, Mark Geeves, the company’s director of Sales and Marketing, said, “On the Color-Logic website, we maintain a list of press and printer manufacturer partners that enables potential digital press and printer buyers to determine whether the company has certified the machine they may be considering. Digital press and printer manufacturers with Color-Logic-certified models include Agfa, Canon, Domino, Durst, and EFI. Fujifilm, Gallus, HP Inidgo, Heidelberg, Konica-Minolta, Mark Andy, Mimaki, Mutoh, Nilpeter, Roland DG, Ricoh, Screen, swissQprint, Xeikon, and Xerox. The fact that virtually every digital press and printer manufacturer chooses to work with Color-Logic signals the widespread acceptance and need for its software to enable successful metallic color communication and the creation of print embellishments.”

Color-Logic to produce metallic embellishments for 924 metallic hues

Geeves continued, “Most certification processes in the print industry focus on quality, reproducibility, and repeatability, all very important to our process. Unlike other certifications, however, the Color-Logic certification is about the ability of the printer or press based on the substrate, inks and coatings used, as well as press conditions to produce metallic embellishments for the 924 Color-Logic metallic hues.”

“We focus on how to differentiate print, our color charts and test form, consisting of three 12-inch by 18-inch sheets or 10 feet of a web roll of paper, seek to demonstrate to brands, agencies, and printers what can be done at the design stage using the Color-Logic plug-ins and palettes for Adobe Creative Cloud. The world today is about differentiation and personalization. Our efforts with our press and printer manufacturer partners are focused on helping our printer customers achieve differentiation and personalization for their brand clients in significantly less time and with less pressroom waste than is possible without Color-Logic today.”

It develops color communication systems and software tool sets for various special effect printing applications. It also provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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