Color-Logic certifies Mark Andy digital series iQ label press

Digital metallic embellishment and variable data printing has become easier

30
Color-Logic certifies Mark Andy digital series iQ label press
Digital metallic embellishment and variable data printing has become easier

Color-Logic has announced certification of the Mark Andy digital series iQ label press. Discussing the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “With the Mark Andy digital series iQ label press, digital printing is now available to mainstream label producers in a familiar equipment configuration with inline processing. The company is pleased to certify the new Mark Andy press and to partner with one of the leading label equipment suppliers, ensuring that label converters can enjoy the ease and predictability of digital metallic embellishment printing and digital metallic variable data printing.”

Color-Logic software with iQ press provides digitally printed labels on a metallic substrate

Continuing his discussion, Geeves said, “With Color-Logic software and the Mark Andy digital series iQ press, label producers can provide their customers with digitally printed labels on a metallic substrate without the time-consuming task of producing white ink masks manually. Even the most complex metallic images, those requiring white ink masks that might take hours or even days to prepare, are produced with just a few mouse clicks. It also enables designers to economically add elements into a design that are very difficult to replicate but can be seen by consumers on the shelf.”

 The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here