Color-Logic certifies Mark Andy digital series iQ label press

Digital metallic embellishment and variable data printing has become easier

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Color-Logic certifies Mark Andy digital series iQ label press
Digital metallic embellishment and variable data printing has become easier

Color-Logic has announced certification of the Mark Andy digital series iQ label press. Discussing the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “With the Mark Andy digital series iQ label press, digital printing is now available to mainstream label producers in a familiar equipment configuration with inline processing. The company is pleased to certify the new Mark Andy press and to partner with one of the leading label equipment suppliers, ensuring that label converters can enjoy the ease and predictability of digital metallic embellishment printing and digital metallic variable data printing.”

Color-Logic software with iQ press provides digitally printed labels on a metallic substrate

Continuing his discussion, Geeves said, “With Color-Logic software and the Mark Andy digital series iQ press, label producers can provide their customers with digitally printed labels on a metallic substrate without the time-consuming task of producing white ink masks manually. Even the most complex metallic images, those requiring white ink masks that might take hours or even days to prepare, are produced with just a few mouse clicks. It also enables designers to economically add elements into a design that are very difficult to replicate but can be seen by consumers on the shelf.”

 The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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