Color-Logic certifies Mark Andy digital series iQ label press

Digital metallic embellishment and variable data printing has become easier

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Color-Logic certifies Mark Andy digital series iQ label press
Digital metallic embellishment and variable data printing has become easier

Color-Logic has announced certification of the Mark Andy digital series iQ label press. Discussing the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “With the Mark Andy digital series iQ label press, digital printing is now available to mainstream label producers in a familiar equipment configuration with inline processing. The company is pleased to certify the new Mark Andy press and to partner with one of the leading label equipment suppliers, ensuring that label converters can enjoy the ease and predictability of digital metallic embellishment printing and digital metallic variable data printing.”

Color-Logic software with iQ press provides digitally printed labels on a metallic substrate

Continuing his discussion, Geeves said, “With Color-Logic software and the Mark Andy digital series iQ press, label producers can provide their customers with digitally printed labels on a metallic substrate without the time-consuming task of producing white ink masks manually. Even the most complex metallic images, those requiring white ink masks that might take hours or even days to prepare, are produced with just a few mouse clicks. It also enables designers to economically add elements into a design that are very difficult to replicate but can be seen by consumers on the shelf.”

 The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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