Color-Logic’s customer certifies new Fujifilm Revoria Digital Press license

Same Day Printing is example of how process-agnostic Color-Logic process is

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Color-Logic’s customer certifies new Fujifilm Revoria Digital Press license
Fujifilm Revoria model PC1120 Digital Press. Photo: Fujifilm

Color-Logic has announced the first customer certification of the new Fujifilm Revoria model PC1120 Digital Press at Same Day Printing in Melbourne, Australia. Discussing the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “Same Day Printing, a Color-Logic licensee since 2019, was able to implement their existing license on their new Fujifilm Revoria at no charge. The Color-Logic license is for a site, not for a given term or a specific press or process, which now allows Same Day Press to use, without additional cost, the Color-Logic metallic printing system with their new Fujifilm Revoria as well as their previous Ricoh press.” 

Continuing his discussion, Geeves said, “Same Day Printing is just another example of how process-agnostic the Color-Logic process is. Not only can Color-Logic licensees use the system with all the digital presses at a site, but with lithographic, flexographic, and other processes with a single perpetual site license. Users consistently tell us they are amazed at all the different press models and processes they can use to create sparkling metallics with Color-Logic. This feature is particularly valuable as brands extend their unique packaging and collateral material without the need to work with several printers.”

 It develops color communication systems and software tool sets for various special effect printing applications. It also provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment and supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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