Color-Logic, the world leader in metallic color systems and print embellishment, has added 644 new colors to its metallic color system. The new colors bring its total colors to 924, of which 55 are golds. A key element of the gamut expansion is the inclusion of the blues, greens, violets, and browns so popular with brands today. All 924 Color-Logic metallic colors can be printed using only five inks or toners – silver ink or toner with CMYK on conventional substrates, white ink or toner, and CMYK on silver-based metallic substrates.
Color-Logic has brought new swatch books for the designers
Because graphic designers prefer to work with proven colors, the company provides licensed printers, at no extra cost, files with which they can produce their own Color-Logic swatch books. Providing the swatch books to graphic designers, agencies, brands, and corporate marketers lets them see and select any of the 924 metallic colors that can be produced without trial or error.
Discussing the new colors, company’s director of sales and marketing Mark Geeves said, “Together with Color-Logic embellishments, our 924 metallic colors provide graphic designers with unlimited ways to differentiate their clients in print. Already, Color-Logic licensed printers provide brands with economical, quick-turnaround work, and these new metallic colors only broaden the possibilities.”
The company develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.