Color-Logic differentiating print through design

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Color-Logic differentiating print through design

Color-Logic’s Process Metallic Color System empowers designers, provides a brand with shelf impact at a fraction of the cost typically associated with metallic printing, and provides printers and convertors with an accurate color communication system for metallic ink printing. It is inarguably the world’s first color communication system for printing on to foil and reflective substrates, when using white ink and CMYK. Color-Logic is compatible with offset, inkjet, flexography, digital, screen and gravure printing processes. It is ideal for, but not limited to, packaging, pouches, direct mail, POP, signage, post cards, literature, booklets, labels, shrink sleeves, calendars and many more.

Using the Process Metallic Color System, it is possible to create a wealth of special effects. Each effect is pre-built into the palettes and plug-ins available with the Design Suite package. Also provided is a master class tutorial and comprehensive online training video that guide the user through the process of creating a design, using Adobe Photoshop, Illustrator and InDesign. Some of the key components of Process Metallic Color System are:

Process Metallic Color Charts – Color Communication
The Process Metallic Color Charts are the core foundation of the Process Metallic Color System, which provides a color communication system for 250 metallic colors for decorative effect substrates, inks and coatings. Printers and convertors are granted a license to manufacture their own Process Metallic Color Charts, versus trying to match a generic purchased swatch book of metallic colors, which was printed under unknown conditions and more often, with substrates and inks that are not applicable to the printing process of the printer.

Design Suite – Decorative effect software
The Color-Logic Design Suite enables graphic designers to create a virtually unlimited array of metallic colors and decorative effects using color palettes and plug-ins for Photoshop, Illustrator, InDesign, and QuarkXpress. The most affordable system for printing metallic colors and decorative effects, Color-Logic requires only five colors to create 250 metallic colors and decorative effects in a single pass of a 5-color press (or multiple passes on a press with 4 colors or less).

FX-Viewer – Visualization software
The FX-Viewer is on-screen visualization software that enables graphic designers, agencies and printers to visualize the dramatic Color-Logic effects on their monitor before proofing or going to press. The simple and easy-to-learn user interface provides customers with a powerful tool for visualizing the impact Color-Logic can bring to their printing.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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