X-Rite announces Chris Brooks as president

Brooke seat to lead X-rite digital color platforms

44
X-rite
X-Rite announces Chris Brooks as president. Photo X-rite

X-Rite and Pantone, global enterprises in color science and technology, recently announced the appointment of Chris Brooks to the role of president, X-Rite. A seasoned leader with more than 20 years of general management, commercial, engineering, and global operations experience, Brooks will lead the company’s innovation strategy into digital color platforms, cloud services, and connected hardware.

“Digital technologies are transforming the way physical products are designed and manufactured allowing for more creativity, customization, and opportunity,” said Brooks. “I’m excited to join the company that has been on the forefront of this transformation, leading the way with digital color communications and cutting-edge color measurement solutions designed to bring color to life from inspiration through final production.”

Brooks joins X-Rite with a diverse background in industrial manufacturing, medical devices, pharmaceuticals, and foodservice. Most recently, he served as vice president and general manager at Ametek’s Engineered Medical Components business. Under his leadership, the business accelerated sales and operating profit across multiple global manufacturing facilities by implementing core growth strategies with strong financial oversight.

Prior to AMETEK, Brooks held various management positions with increasing responsibilities in operations, engineering, marketing, and business development at Illinois Tool Works (ITW), Nordson, Coca-Cola, FMC, and Merck.

An active community leader, Brooks participates on the boards of numerous non-profits including Thurgood Marshall Center Trust, North Carolina A&T Board of Visitors, American Heart Association, and Clay-Nelson Scholarship. He holds a Master of Business Administration degree from the University of North Carolina and a Bachelor of Science degree in Mechanical Engineering from North Carolina A&T State University.

Founded in 1958, X-Rite is a global enterprise in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. 

X-Rite offers a full range of solutions used by manufacturers, retailers, printers, and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, and medical industries. 

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design.

Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity, and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here