X-Rite announces Chris Brooks as president

Brooke seat to lead X-rite digital color platforms

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X-rite
X-Rite announces Chris Brooks as president. Photo X-rite

X-Rite and Pantone, global enterprises in color science and technology, recently announced the appointment of Chris Brooks to the role of president, X-Rite. A seasoned leader with more than 20 years of general management, commercial, engineering, and global operations experience, Brooks will lead the company’s innovation strategy into digital color platforms, cloud services, and connected hardware.

“Digital technologies are transforming the way physical products are designed and manufactured allowing for more creativity, customization, and opportunity,” said Brooks. “I’m excited to join the company that has been on the forefront of this transformation, leading the way with digital color communications and cutting-edge color measurement solutions designed to bring color to life from inspiration through final production.”

Brooks joins X-Rite with a diverse background in industrial manufacturing, medical devices, pharmaceuticals, and foodservice. Most recently, he served as vice president and general manager at Ametek’s Engineered Medical Components business. Under his leadership, the business accelerated sales and operating profit across multiple global manufacturing facilities by implementing core growth strategies with strong financial oversight.

Prior to AMETEK, Brooks held various management positions with increasing responsibilities in operations, engineering, marketing, and business development at Illinois Tool Works (ITW), Nordson, Coca-Cola, FMC, and Merck.

An active community leader, Brooks participates on the boards of numerous non-profits including Thurgood Marshall Center Trust, North Carolina A&T Board of Visitors, American Heart Association, and Clay-Nelson Scholarship. He holds a Master of Business Administration degree from the University of North Carolina and a Bachelor of Science degree in Mechanical Engineering from North Carolina A&T State University.

Founded in 1958, X-Rite is a global enterprise in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. 

X-Rite offers a full range of solutions used by manufacturers, retailers, printers, and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, and medical industries. 

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design.

Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity, and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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