Wan-Ifra’s 2022 product portfolio

Helping members and media tech partners to connect and grow together

Wan-Ifra's 2022 product portfolio. Photo Wan-ifra

Wan-Ifra has introduced new event formats with a centre stage to its supplier partners in the last twelve months. CMS solutions day and the European Printers Summit, our first in-person event since the beginning of the pandemic, proved to be trendy events. At the European Printers Summit, a new matchmaking platform facilitated more fruitful exchanges between participants and the product offerings presented during the event. And even though virtually, we also had the chance to celebrate the 10 anniversary of Digital Media Europe with more than 300 participants.

Investing in sustainable business models to support a free press benefits us all. However, Wan-Ifra would not accomplish its goals without the support, involvement and enthusiasm of its sponsors and donors. In 2021, more than seventy media partners contributed to the programming of the Wan-Ifra portfolio. They included significant global players like Naviga Global, Manroland Goss, UPM, Google News Initiative, Meta, Chartbeat, Piano, Eidos Media, Sophi, United Robots, Stibo DX, Agfa, Protecmedia, McKinsey, Lineup Systems, and many others.

In 2022, it is no surprise that virtual conferences will continue to be crucial in advancing innovations to the market and generating new business. At Wan-Ifra, in-person events will resume mid-year, with all appropriate precautions to ensure a safe environment for its participants.

Despite the challenges that 2022 still may bring, and regardless of the platform, be it virtual or in-person, Wan-Ifra is committed to helping its members and media tech partners connect and grow together.

The Wan-Ifra Connect team is available to media partners to make the most of the opportunities offered through an extensive portfolio of events, conferences, awards, technology directory, research reports, newsletters, dedicated webinars, and targeted mailings.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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