X-Rite and Pantone announce the launch of ColorCert

New pressroom quality assurance software to add value

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ColorCert QA is part of the ColorCert Suite, a modular set of tools to streamline color communications, provide actionable data for color adjustments and enable better utilization of existing people, processes and technologies throughout the print and packaging workflow

X-Rite, a global leader in color science and technology, and Pantone LLC announced the launch of ColorCert QA, a new pressroom quality assurance software designed to add value in the pressroom by helping customers manage standards efficiently, optimize jobs on press and facilitate strong ink room integration. With improved quality control, commercial and package printers can reduce the time and complexity associated with managing color standards and minimize waste, ultimately reducing reprints and rejections and increasing the number of jobs they are able to run per shift.

“As run lengths and delivery times continue to grow shorter, press operators can no longer afford to adjust color with multiple trial-and-error corrections,” said Ray Cheydleur, Printing and Imaging Product Portfolio Manager, X-Rite. “ColorCert QA provides valuable information essential for an efficient pressroom. Not only does the software indicate pass/fail when measured color is compared to the color standard, but also provides guidance on actions the press operator can take in order to ensure the job meets color expectations. This significantly reduces trial-and-error adjustments, saving time and reducing waste.”

ColorCert QA is part of the ColorCert Suite, a modular set of tools to streamline color communications, provide actionable data for color adjustments and enable better utilization of existing people, processes and technologies throughout the print and packaging workflow. ColorCert QA module supports a non-job-based workflow, which helps to achieve color accuracy and consistency, especially when used in conjunction with an X-Rite eXact handheld spectrophotometer.

Some of the key features of the software include BestMatch technology to provide color data in a visual format to ease the job of press operators, a search and find application for use during standard creation to notify a user of existing standards within a selected Delta E. This reduces overlapping standards that are within a narrow Delta E range. Ink room integration, including the sharing of CxF files directly to X-Rite Ink Formulation software, to provide digital color measurement data when ink reformulation is required. Direct integration with PantoneLIVET, an end-to-end color communication ecosystem that ensures Pantone Color consistency from design through final production by setting achievable expectations of the entire supply chain.

X-Rite and Pantone will be demonstrating the ColorCert Suite, including the new ColorCert QA module, at Label Expo 2018, 25-27 September at Stand 5202. At the show, attendees will also see an exclusive demo of the new cross-platform integrated workflow solution between X-Rite, Pantone, Esko and AVT. u

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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