Print Point’s Heidelberg Speedmaster CX-75 6-color with coater

The new normal is just like the old normal

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Team Print Point with the Speedmaster CX 75: (From left): Ashok Kumar, Sadanand Singh, Dhirresh and Kranti Kumar Photo Heidelberg India
Team Print Point with the Speedmaster CX 75: (From left): Ashok Kumar, Sadanand Singh, Dhirresh and Kranti Kumar Photo Heidelberg India

Bangalore-based Print Point has installed a new Heidelberg Speedmaster CX-75 6-color with coater press, renewing optimism for business revival and progress, even as the world gears for a ‘new normal’ post-lockdown. An ISO and EICC certified printing and packaging firm, Print Point has worked for Fortune 500 companies, since 1987.

The high-end print business specializes in advertising and promotional material on the commercial side. It is also a substantial supplier of monocartons and litho-laminated fluted cartons for pharma and cosmetic segments to which it also supplies inserts and leaflets. It is also a supplier of luxury rigid boxes and shoes boxes. The company has four manufacturing facilities spanning over 200,000 square feet across Southern and Western India.

“The price-performance ratio of the CX-75 is inspiring. Any organization needs to rewire itself for continuous growth and innovation, not just to remain relevant, but to stay on top of its game. Embracing the latest technologies is a surefire way to rise beyond the present change and challenge to new levels of accomplishment. Heidelberg is the print partner we trust to help us scale wider horizons,” comments Sadanand Singh, director Technical of Print Point.

“We serve a choice clientele, and our bars are quite high. No compromise on quality or turnaround times. The Speedmaster CX-75 fits perfectly into our modus operandi” concludes Ashok Kumar, Director Commercial of Print Point. Photo Heidelberg
“We serve a choice clientele, and our bars are quite high. No compromise on quality or turnaround times. The Speedmaster CX-75 fits perfectly into our modus operandi” concludes Ashok Kumar, Director Commercial of Print Point. Photo Heidelberg

The next-generation drupa model from Heidelberg – the Speedmaster CX 75, blends the best-in-class XL-75 technology with purposeful automation and performance. A smaller footprint, substrate flexibility and optimal automation make the press easy to integrate into any press room. The double-diameter impression cylinders facilitate gentle sheet transfer, while accommodating diverse substrates, including paper, paperboard and plastics of up to 0.8 mm in thickness.

Automation features like AutoPlate assist in plate changes reducing setup times for the CX-75. The new Intellistart 3 assistance system helps in job changes with time-optimized automation.

Heidelberg’s Alcolor Vario inking and dampening system bring color stability using short-path inking. The full ink duct fountain foil allows quick and easy ink change overs. The precise inking and fast ink control response is supported by digitally controlled ink zone servo motors. Ink consumption is also optimized. The anilox coating unit on the press is fitted with a chamber blade system. Even at its top printing speeds of 15,000 sheets per hour, the CX-75 at Print Point is noise-free. Technology is one way of flattening the curve so that the new normal is just like the old normal, only better.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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