Print Mart enhances digital with MGI Jetvarnish & Accurioshine

Another two Bhatt brother digital print shops in pipeline

Print Mart
Upon the installation of Konica Minolta's MGI Jetvarnish 3D One and Accurioshine 101, Atul Bhatt of Print Mart stands in front of the machine.

Print Mart, founded by the Bhatt brothers, Atul and Vikas Bhatt and situated in Pitampura, New Delhi, has opened a new office in the same neighborhood. Out of its 25 locations in North India, the printing company has flagship stores in the four corners of Delhi – Patparganj, Kamla Nagar, Chawri Bazaar, and Okhla. On the eve of Dhanteras, Print Mart installed Konica Minolta’s MGI Jetvarnish 3D One and Accurioshine 101 machines at the new Pitampura plant.


On 13 January 2022, the Bhatt Brothers in their conversation with Indian Printer and Publisher spoke about their new installations and the increased efficiency of the group. Speaking about new machines and the overall progress of their numerous Konica Minolta digital presses, they remarked, “On 3rd November 2021, we installed the new print enhancement devices as the digital print customer is now demanding MGI decorated prints. There is a saturation in the simple monochrome or 4-color digital print market.”


Print Mart’s combined monthly capacity at all its units is around 44 lakh (4.4 million) A3 pages. The majority of this capacity is in full color with additional color including pink, white, gold, and silver. Less than half of its combined monthly capacity about 20 lakh is for monochrome black and white pages, capacities that were added only a year ago.


MGI print helps expansion of digital print


The Covid-19 pandemic has not played out yet nor can see its end in the foreseeable future as new strains may develop. In this situation, the commercial offset print industry is greatly affected while the digital print industry seems on its way to a gradual recovery. The Bhatt brother also expressed concern about this, and said, “In this Covid-19 period, our business may also suffer from the side-effects on our MGI prints, but there is no effect, or not as much effect on digital print. As our forte is digital printing, our business is not affected as much.” In the extended pandemic situation, compared to the response for MGI enhancement, digital printing has by and large remained positive according to the two brothers. The MGI print embellishment has on the whole helped to differentiate the digital print business and expansion into new categories.


Chawri Bazaar drives print on demand


The Print Mart business stretches across North India, but 30% of its customers are from the traditional paper, printing, greeting and marriage card and stationery suppliers in the centre of the old city, Chawri bazaar. This is also the city’s specialized wholesale market of several commodities including paper and paper products. Print Mart, meanwhile continues to extend its production capacity by installing new machines and introducing new outlets. Apart from the 25 outlets already established in North India, there are two more in the pipeline.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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