Print Mart enhances digital with MGI Jetvarnish & Accurioshine

Another two Bhatt brother digital print shops in pipeline

Print Mart
Upon the installation of Konica Minolta's MGI Jetvarnish 3D One and Accurioshine 101, Atul Bhatt of Print Mart stands in front of the machine.

Print Mart, founded by the Bhatt brothers, Atul and Vikas Bhatt and situated in Pitampura, New Delhi, has opened a new office in the same neighborhood. Out of its 25 locations in North India, the printing company has flagship stores in the four corners of Delhi – Patparganj, Kamla Nagar, Chawri Bazaar, and Okhla. On the eve of Dhanteras, Print Mart installed Konica Minolta’s MGI Jetvarnish 3D One and Accurioshine 101 machines at the new Pitampura plant.


On 13 January 2022, the Bhatt Brothers in their conversation with Indian Printer and Publisher spoke about their new installations and the increased efficiency of the group. Speaking about new machines and the overall progress of their numerous Konica Minolta digital presses, they remarked, “On 3rd November 2021, we installed the new print enhancement devices as the digital print customer is now demanding MGI decorated prints. There is a saturation in the simple monochrome or 4-color digital print market.”


Print Mart’s combined monthly capacity at all its units is around 44 lakh (4.4 million) A3 pages. The majority of this capacity is in full color with additional color including pink, white, gold, and silver. Less than half of its combined monthly capacity about 20 lakh is for monochrome black and white pages, capacities that were added only a year ago.


MGI print helps expansion of digital print


The Covid-19 pandemic has not played out yet nor can see its end in the foreseeable future as new strains may develop. In this situation, the commercial offset print industry is greatly affected while the digital print industry seems on its way to a gradual recovery. The Bhatt brother also expressed concern about this, and said, “In this Covid-19 period, our business may also suffer from the side-effects on our MGI prints, but there is no effect, or not as much effect on digital print. As our forte is digital printing, our business is not affected as much.” In the extended pandemic situation, compared to the response for MGI enhancement, digital printing has by and large remained positive according to the two brothers. The MGI print embellishment has on the whole helped to differentiate the digital print business and expansion into new categories.


Chawri Bazaar drives print on demand


The Print Mart business stretches across North India, but 30% of its customers are from the traditional paper, printing, greeting and marriage card and stationery suppliers in the centre of the old city, Chawri bazaar. This is also the city’s specialized wholesale market of several commodities including paper and paper products. Print Mart, meanwhile continues to extend its production capacity by installing new machines and introducing new outlets. Apart from the 25 outlets already established in North India, there are two more in the pipeline.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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